Vivri, a Texas-based multi-level marketing company, faces scrutiny over its recruitment tactics and product claims. Founded by Daniel Chavez Saul, the firm operates in the nutritional supplement and personal care sectors, with a launch date around late 2017.
Saul's background includes stints as an investment banker at Goldman Sachs and a strategy consultant for McKinsey & Company. He holds degrees in Economics from Harvard and Rice Universities and an MBA from Stanford. Prior to establishing Vivri, details of Saul's MLM experience remain undisclosed.
The company recently drew the attention of the Federal Trade Commission (FTC) for alleged false COVID-19 product claims. Vivri has since added a disclaimer to its website footer stating its products are not intended to diagnose, treat, cure, or prevent any disease, including Coronavirus.
Vivri's primary product is "Shake Me!", a powdered drink priced at $83.49 for a 39.5 oz pouch. The company also offers a vegan version, challenge kits, and various flavor bundles. Other nutritional offerings include "Power Me!", "Cleanse Me!", Vivri Soups, and "Omega Me!".
Under the SENS branding, Vivri markets personal care items such as "Royal Nourishing Cleanser" ($22.99), "Monarch Eye Cream" ($55.99), "Imperial Beauty System" ($55.99), "Majestic Golden Oil" ($55.99), and "Creme de la Creme" ($17.99). A full product catalog with retail pricing is available on the company's website.
The compensation plan appears to heavily favor affiliate recruitment through monthly autoship subscriptions. While retail commissions and other bonuses are mentioned, the structure appears designed to incentivize network growth.
The FTC's action against Vivri for unsubstantiated COVID-19 claims highlights concerns about direct-to-consumer health product marketing. Consumers seeking to understand their rights regarding misleading health claims can consult the FTC's website for guidance.