Viridian operate in the travel and utility MLM niches.

The company is based out of Connecticut in the US and was founded by Michael Fallquist.

Fallquist is the former COO of Commerce Energy and founded Viridian in 2009.

Today Fallquist is CEO of Crius Energy, cited as a “strategic partner” of Viridian. Viridian itself is headed up by CEO Paul Booth (right).

According to Booth’s Viridian corporate bio, he has

over 30 years of network marketing experience as both a successful distributor and key executive in multiple network marketing startups.

In addition to his Viridian position, Booth is also founder and CEO of Data Paradigm Inc.

(DPI is) a nationally renowned network marketing advisor and compensation plan designer.

DPI’s systems currently support multiple companies with hundreds of thousands of distributors and gross sales well over $1 billion annually.

Amid some positive experiences from DPI staff, I noted some
GlassDoor reviews of DPI
explicitly suggested problems with Booth’s style of management.

“Had potential… just CEO is a type A monster”

“As long as you don’t ever disagree with the CEO, you’ll do great!”

“Great talent, very poor leadership”

In 2012 the state of Maryland fined Viridian $60,000 for “false and deceptive marketing practices.”

In 2015 Connecticut’s Public Utilities Regulatory authority announced it was reviewing Viridian’s contracts, contract renewal, customer notification and enrollment procedures.

Also in Maryland, a class-action lawsuit was filed against Viridian and it’s parent company, Crius Energy.

The suit claims Viridian uses a “fraudulent and deceptive bait-and-switch sales model” and that Viridian associates “form a retail pyramid” that yielded the company a 30 percent profit margin in 2014, to the tune of $33.7 million.

As of December 2017, that lawsuit is ongoing. A Status Conference report filed October 18th, 2017, reveals settlement negotiations between the parties are ongoing.

Truth In Advertising
reference a February 2017 Consolidated Class Action Complaint
, which accuses Viridian Energy of

deceptively advertis(ing) low initial rates for energy followed by variable rate plans that are tied to the market rate when, according to plaintiffs, customers end up paying four, five, or six times more for their energy.

This is a combination of three separate class-action lawsuits, which were combined into the Maryland class-action referenced above.

Read on for a full review of the Viridian MLM opportunity.

Viridian Products

Viridian offer residential and business utility services (electricity, natural gas and solar), as well as access to a travel-booking engine.

Details on utilities are based on where a potential customer resides, with pricing not provided unless a customer signs up and provides Viridian with personal information.

Access to Viridian’s Travel Light booking engine costs $99 and then $39.99 a month.

TravelLight can be used to book “hotels, cars, cruises, activities & more”.

🤖 Quick Answer

What is Viridian's business model and market focus?
Viridian operates in the travel and utility sectors using a multi-level marketing (MLM) structure. Founded in 2009 by Michael Fallquist, the Connecticut-based company is led by CEO Paul Booth, who brings extensive network marketing experience. Viridian maintains strategic partnerships, including with Crius Energy, to distribute utility and travel services through its distributor network.

Who are the key executives leading Viridian?
Paul Booth serves as Viridian's CEO, bringing over 30 years of network marketing experience as both a distributor and executive. Founder Michael Fallquist, former COO of Commerce Energy, currently leads Crius Energy, identified as a strategic partner. Booth also operates Data Paradigm Inc., a network marketing advisory firm specializing in compensation plan design.

**What is Data

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