One of the my staple fallbacks if I’m not sure about retail in an MLM compensation plan, is to recommend asking a potential upline about it.

See how they qualify for commissions and try to get a sense of what their retail volume is. Compare this to their recruited affiliate volume and you’ll have a pretty good idea of what you yourself will be focusing on.

After a scuffle with the FTC over whether not affiliate’s should be able to qualify for commissions at the expense of retail focus, Vemma’s new compensation plan is the most retail orientated I’ve seen to date.

And that’s great news for the industry.

The core of Vemma’s new compensation plan is the “51% rule”:

You will only be paid on the volume in your organization if your organization’s sales to Customers are at least 51% of the total

sales for your entire organization. You will be paid on all volume that meets this requirement.

In other words, if 51% of your volume is Customer volume, and 49% of your volume is Affiliate volume, you will receive commissions on the entire 100% of your organization’s total volume.

For example, if you had $100 in organizational volume of which $51 came from Customers and $49 came from Affiliates, you would be paid on the entire $100.

However, if only $40 of your organizational volume came from Customers and $60 came from Affiliates, you would not be paid any amount on your organizational volume.

TO QUALIFY FOR ANY OF THE COMMISSIONS AND/OR BONUSES DESCRIBED IN THIS COMPENSATION PLAN, AT LEAST 51% OF THE TOTAL SALES FOR YOUR ENTIRE ORGANIZATION MUST COME FROM CUSTOMER SALES.

The above is straight from Vemma’s new compensation plan documentation, and spells out the need for affiliates to generate retail volume.

Not enough retail volume = no commissions. Period.

There is a contingent of the MLM industry who will continue to see this as an “attack on the industry”, which to be honest baffles me.

I mean let’s have a real think about what the FTC, through the court, has mandated Vemma enforce.

Rather than rely on self-reporting and winkwinknudgenudge optional retail, Vemma affiliates 
do not
get paid residual commissions unless the majority of their sales are to retail customers.

Retail customers. Isn’t this what MLM is about?

Finding retail customers and getting paid when your downline does the same, with any downline volume commissions incidental to this core model, 
is a healthy model for the MLM industry.

Why then is there a sizeable component of the industry 
against
 these new changes?

And it’s not just Vemma outsiders either. Vemma themselves, by way of owner BK Boreyko’s own handling of the changes, reflects opposition seething just below the surface.

On November 13th, John Wilson, a Vemma affiliate, responded to BK Boreyko’s compensation plan announcement on Facebook with the following:

I worked for 3 years to be a Gold now you are screwing me out of the commissions I earned.

Boreyko himself replied:

John, I know how you feel. Know t

🤖 Quick Answer

What is the "51% rule" in Vemma's retail compensation plan?
The "51% rule" is a core provision requiring that at least 51% of an organization's sales must come from customers rather than recruited affiliates. This threshold must be met for distributors to qualify for commissions on their downline's volume, establishing a retail-focused compensation structure designed to prioritize genuine customer sales over recruitment-based earnings.

How does Vemma's compensation plan compare to other MLM structures?
Vemma's new compensation plan is described as the most retail-oriented structure observed to date within the MLM industry. It implements stricter requirements ensuring that commission qualification depends substantially on actual retail volume rather than affiliate recruitment, addressing previous FTC concerns about compensation prioritizing recruitment over customer-focused sales activities.

What is the recommended approach for evaluating retail focus in MLM plans?
Experts recommend asking potential

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