Treasure NFT, an operation promising daily returns of 4.3% to 6.8% on USDT investments, has rebranded to Treasure Fun. The scheme operates from the new domain treasurefun.xyz, registered privately on April 7th, 2025, after its original site, treasurenft.xyz, was abandoned. The original domain was first registered in July 2022.
The platform offers no retailable products or services. Affiliates can only market Treasure NFT itself, functioning as an investment membership. The compensation plan centers on affiliates investing Tether (USDT) with the promise of substantial daily returns. Investment tiers, labeled VIP1 through VIP7, range from 1 USDT to over 50,000 USDT. Higher investment amounts correlate with potentially higher daily ROI rates, though specific percentages are not detailed.
Referral commissions are also paid on invested USDT, with rewards extending three generations deep within a team structure. The exact commission rates for each level remain undisclosed. Joining Treasure NFT is free, but active participation in the income opportunity requires a minimum 1 USDT investment.
Analysis of Treasure NFT's original website source code revealed references to Meiqia, a software company based in Beijing, China. This technical link suggests the operators may have connections to China. The lack of transparency regarding ownership and executive information is a common characteristic of fraudulent operations.
The core of the Treasure NFT scam involves a "click a button" application. Affiliates log into the app and repeatedly click a button to generate revenue through simulated NFT "reservations." The number of times an affiliate can click, and the potential income generated, increases with their investment level. This mechanism purports to simulate trading activity and guarantee profits without any actual market risk. The scheme claims a fixed 4.3%-6.8% profit is generated daily through NFT trading and circulation. The app's trading algorithm is said to limit NFT price increases to this range daily, guaranteeing no losses.
The reservation mechanism and aggregated trading are described as creating a scenario where demand consistently outstrips supply, ensuring the success of these simulated transactions. However, the reservation process is not always successful. This "click a button" ruse is characteristic of Ponzi schemes, where early investors are paid with funds from new investors, rather than from legitimate business activities. The platform's rebranding to Treasure Fun and establishment of a new domain indicate an attempt to evade detection and continue defrauding new participants.