Thrive Life has collapsed.
As per a notice published on Thrive Life’s website, the company “will be closing” on August 31st.
Thrive Life is/was an MLM company based out of Utah. The company’s marketing revolved around the premise of of “liking food”.
Thrive Life markets a range of freeze-dried and dehydrated foods.
Thrive Life launched in 2005 as Shelf Reliance. The company was co-founded by Jason Budge and Steve Palmer.
Shelf Reliance’s MLM operations commenced in 2009. The company changed its name to Thrive Life in 2013.
In December 2023, during the COVID-19 pandemic, Budge and Palmer sold out to Entrepreneurial Equity Partners, a Chicago private equity firm, and Mubadala Capital, an Abu-Dhabi asset management subsidiary of Mubadala Investment Company.
Entrepreneurial Equity Partners and Mubadala Capital merged Thrive Life with Mercer Foods.
Thrive Life hasn’t provided a public reason for its collapse. The company’s social media accounts appear to have been abandoned in or around May 2025.
Thrive Life promoters appear to have been made aware of the collapse late last week.
In the lead up to Thrive Life’s August 31st closure, the company is running a 25% off online store promo.
🤖 Quick Answer
What is Thrive Life and why is it shutting down?Thrive Life is a Utah-based multilevel marketing (MLM) company founded in 2005 as Shelf Reliance by Jason Budge and Steve Palmer, specializing in freeze-dried and dehydrated foods. The company announced it will permanently close operations on August 31, 2025, following a financial collapse after its 2023 acquisition by private equity firms Entrepreneurial Equity Partners and Mubadala Capital.
When did Thrive Life begin its MLM operations?
Shelf Reliance launched in 2005 as a traditional retail company and introduced its multilevel marketing distribution model in 2009. The company rebranded as Thrive Life in 2013, expanding its network of independent consultants who sold freeze-dried food products directly to consumers through the MLM structure.
**Who acquired
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