PreLaunch Australia served as an early marketing campaign for The Beehive Strategy. This initiative specifically targeted the recruitment bonuses offered by the multi-level marketing company MyShoppingGenie, aiming for systematic participant enrollment. While the PreLaunch Australia campaign concluded, The Beehive Strategy itself has not yet officially launched online.
The Beehive Strategy is a collaboration between Sam Fawahl, Bassem Tal, and Adam Marks. All three operate as MyShoppingGenie distributors from Melbourne, Australia. They first introduced The Beehive Strategy in late 2010. Its initial "Phase 1" sold out before December 2010. A subsequent "Phase 2" followed, offering roughly 300 invitation-only positions. PreLaunch Australia then opened The Beehive Strategy to the wider public.
This strategy does not function as an MLM company itself. It lacks its own products or compensation plan. Instead, it attaches to existing MLM opportunities, focusing on maximizing recruitment bonuses for its members. The founders stated that "the computers that pay the (recruitment) bonuses do not care what the product is we are buying and/or selling." Product sales, therefore, do not drive the main income generation method of The Beehive Strategy.
The core methodology reduces any MLM business opportunity with a matrix-based compensation plan to a forced 4x7 matrix. This internal matrix places every Beehive Strategy member, along with their sponsored recruits, into a structured downline. The 4x7 matrix size was chosen because it aligns with the MyShoppingGenie compensation plan. The strategy's designers will tailor the matrix size if they decide to utilize other MLM opportunities in the future.