Ron Heyer registered the domain theannelyseproject.com on July 7th, 2016, listing a New York residential address. This venture appears to be Heyer's first foray into multi-level marketing.
The Annelyse Project advertises a single retail item, a "Level 1 Property Trust" priced at $26. This trust is registered under an IRS-issued EIN, not a personal Social Security number. The company claims this structure allows users to establish new credit lines as if starting fresh financially. Further details on this product are absent from the company's website.
Affiliates of The Annelyse Project are required to purchase positions within a three-tier, 2x3 matrix cycler system. A 2x3 matrix begins with one position at the top, followed by two positions on the next level, four on the level below that, and eight on the final level, totaling 14 positions. New and existing affiliates fill these matrix positions through purchases.
Commissions within The Annelyse Project are generated as matrix positions are filled. The payout amount depends on the matrix tier. Matrix 1 positions cost $20, with a $150 commission paid upon filling all 14 positions. Matrix 2 positions cost $200, yielding a $1500 commission when complete. Matrix 3 positions cost $2000, offering a $15,000 commission once all positions are filled.
Joining The Annelyse Project incurs a $10 affiliate membership fee. Participants must also purchase a $20 matrix position to engage in the multi-level marketing opportunity.
A significant disconnect exists between The Annelyse Project's stated "Level 1 Property Trust" product and its associated multi-level marketing structure. The retail purchase of the property trust is entirely separate from the MLM component, which is instead directly linked to affiliates buying matrix positions. It is unclear if the property trust can even be purchased as a standalone retail item. Attempting to buy the product requires an affiliate referral code and immediate sign-up as an affiliate. The description of the property trust itself raises concerns, resembling language often associated with financial scams.
The compensation plan relies on affiliates purchasing positions in one of three matrix tiers. Commissions are paid as these matrix positions are filled.