Earlier today, someone claiming to be an “industry observer” tried to
convince me
that affiliate autoship wasn’t a problem within Success By Health.

No idea if it’s a coincidence or not, but later the same day it emerged the FTC had filed a pyramid scheme lawsuit against the company.

In a complaint initially filed under seal, the FTC alleges Success By Health (dba Success By Media) robbed consumers of “more than $7 million”.

Of that amount $1.3 million was used to enrich executives James “Jay” Dwight Noland (owner, right), Lina Noland (Jay’s wife), Scott Harris (President) and Thomas Sacca (Chief Visionary Officer).

According to the FTC;

less than 2 percent of participating consumers received more money from the defendants than they paid to them, and that those lucky few averaged less than $250 per month.

This is in contrast to Success By Health’s promise of financial freedom. According to the FTC Success By Health

told affiliates that “the masses” could earn more than $1 million each month in sales commissions.

However, the marketing materials allegedly failed to disclose that to achieve that level of commissions, an affiliate would have to recruit more than 100,000 affiliates working underneath them, the vast majority of whom would be losing money at any given time.

Another income claim made by Success By Health was that

affiliates likely can replace their job income in six months and become financially free (and never have to work again) in 18 months by working hard and following Defendants’ instructions.

On the money side of things Success By Health’s marketing set a “5 year goal” of capturing

1% of the world coffee market in 5-7 years, which will result in $24 billion in annual revenues.

The FTC’s investigation into Success By Health revealed that since its 2017 launch, the company’s annual revenues were yet to exceed $5 million.

The FTC alleges these claims, when weighed up against reality constitute violations of the FTC Act.

In line with BehindMLM’s own
Success By Health review
, which found an abundant emphasis on recruitment over retail, the FTC states

Defendants have been operating a pyramid scheme since SBH’s inception in or about July 2017.

Most SBH Affiliates have lost money in the program.

SBH’s commission plan emphasizes and incentivizes recruiting new Affiliates over selling products to ultimate users or consumers outside of the organization.

SBH’s business practices also make it unlikely that Affiliates can meaningfully earn money by selling products to outside customers.

“Outside consumers” being retail customers.

In describing one “cash promotion,” Jay Noland declared that the goal was “to get you focused on what you should be focusing on right now, which is new people getting into the company.

SBH’s director of sales told Affiliates that retail sales were a “great way to make some extra, part-time money, to make some quick quick money,” but emphasized that “recruiting is key” and that Affiliates shoul

🤖 Quick Answer

What allegations has the FTC made against Success By Health?
The FTC filed a pyramid scheme lawsuit against Success By Health (operating as Success By Media), alleging the company defrauded consumers of over $7 million. Approximately $1.3 million was used to enrich executives including owner Jay Noland, his wife Lina, President Scott Harris, and Chief Visionary Officer Thomas Sacca. Less than 2 percent of participants earned more than they invested.

What is the connection between affiliate autoship and the Success By Health case?
The complaint emerged shortly after claims that affiliate autoship practices were not problematic within Success By Health. The timing raised questions about potential coordination in defense of the company's business model, though no direct causal connection was established between the two events occurring the same day.

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