Shaklee Corporation has been moving vitamins since 1915, long before most people knew what a multivitamin was. Forrest C. Shaklee, a chiropractor and naturopath from Iowa, built the company into a household name starting in 1956 from a California base that still operates today in Pleasanton.

Shaklee died in 1985 at 91. The company he founded now runs under CEO Roger Barnett, who took over in 2004 when investment firm Activated Holdings bought Shaklee. Barnett came from finance and ecommerce—this was his first MLM gig.

The regulatory history is mostly clean. The FTC called out Shaklee twice in the 1970s: once in 1974 for false advertising, again in 1976 for price fixing. Nothing since then. One notable blotch came from distributor John Cranney, who ran an eleven-year Ponzi scheme that we've covered separately.

Shaklee's product lineup has grown far beyond vitamins. They now sell nutrition supplements, weight loss products, personal care items, and cleaning supplies. Two "challenge packs" serve as entry points for new customers and recruits.

The Immunity Challenge Pack runs $246.95 retail, though first-time buyers get it for $159. You're getting two Life Shakes, one Vitalizer supplement, one Nutriferon immune booster, free shipping, and a preferred customer membership worth $19.95.

The Prove It Challenge costs $248.15 regular price, also $159 for newcomers. Same deal with two Life Shakes and a Vitalizer, but swaps the Nutriferon for a 7-day Healthy Cleanse kit instead.

Shaklee claims serious quality control. The company says it screens every botanical ingredient for over 350 contaminants, pesticides, and impurities, running more than 100,000 quality tests annually. They also tout that products are "backed by more than 120 published scientific papers," though they don't name any specific studies.

The company maintains a Health Resource section on its website where customers can browse the full product catalog with retail pricing. The challenge packs appear designed to get people in the door with a structured bundle rather than forcing them to navigate dozens of individual items.

What matters for anyone considering Shaklee as a business opportunity is understanding how the compensation plan actually works—how much you actually pocket selling these products versus how much you need to buy upfront. The challenge packs at $159 to $246 aren't cheap entry fees, and that preferred customer membership doesn't come free after year one.

🤖 Quick Answer

When was Shaklee Corporation founded and by whom?
Shaklee Corporation was founded in 1956 by Forrest C. Shaklee, a chiropractor and naturopath from Iowa. The company began operations in California, specifically in Pleasanton, building upon Shaklee's vision to establish a household name in the vitamin industry decades before multivitamins gained widespread consumer awareness.

What is Shaklee's regulatory history with the FTC?
Shaklee faced two FTC enforcement actions during the 1970s: in 1974 for false advertising claims and in 1976 for price fixing practices. Since then, the company's regulatory record has remained largely clean, with no significant FTC actions reported in subsequent decades.

Who currently leads Shaklee Corporation?
Roger Barnett has served as CEO of Shaklee since 2004, when investment firm Activated Holdings acquired

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