Steve Gresham, a Georgia-based operator, has relaunched his pyramid scheme for the third time under the name Savings Highway Global. The operation, which has existed in various forms for over a decade, continues to rely on recruitment rather than legitimate product sales.
The scheme first surfaced in 2012 as Savings Highway, a matrix-based pyramid structured as a membership club. Participants paid for access to discounts, but the revenue stream depended solely on recruiting new members, not on selling any tangible products. This model proved unsustainable, leading to the collapse of Savings Highway around 2016.
Gresham quickly rebranded the operation as My 1 Dollar Business. This iteration lowered the entry fee to $1 per month but maintained the identical recruitment-focused structure. The scheme persisted until approximately 2019, when it was again rebranded, this time as My 20 Dollar Travel Business.
With My 20 Dollar Travel Business, Gresham introduced a tiered access system. New members paid $1 to join, but access to the promised travel discounts required significantly higher monthly fees, ranging from $20 to $100. Commissions for recruitment remained the primary source of income, solidifying its status as a pyramid scheme.
By September 2020, the domain for My 1 Dollar Business began redirecting to a new site, signaling Gresham's third major relaunch: Savings Highway Global. This latest version employs the same operational playbook, differing only in its branding.
The strategy appears to be working. In December 2023, Savings Highway Global attracted approximately 141,000 monthly website visits, with 94 percent originating from the United States. Gresham continues to operate the scheme from Georgia.
Savings Highway Global functions without any retailable product. Affiliates cannot sell anything concrete; their sole activity is recruiting new affiliates and earning commissions when those recruits pay their membership fees.
The fee structure for Savings Highway Global mirrors its predecessors, offering multiple membership tiers. Gold membership costs $20 per month or $240 annually. Platinum membership is $100 monthly or $997 annually. Titanium membership commands $199 per month or $1,997 per year. The advertised benefit for these fees is access to third-party vendor discounts. The actual financial incentive, however, stems from recruitment commissions.
The compensation plan is designed with eleven distinct affiliate ranks. Each rank is unlocked by meeting specific recruitment quotas. A basic Affiliate rank requires no personal recruits. A Consultant must recruit two individuals. A Manager needs three, a Director requires five, and an Executive demands ten personal recruits. The hierarchy continues upward, with higher ranks necessitating twelve, fifteen, twenty, and progressively larger numbers of personal recruits, alongside minimum downline sizes that extend into the thousands.
This hierarchical structure inherently benefits only those at the apex of the scheme. Participants lower down the pyramid primarily serve to fund the earnings of those above them, a classic characteristic of pyramid operations.
Gresham's operational pattern is consistent. When regulatory scrutiny intensifies or participants begin to suffer financial losses, he typically shuts down the current iteration of the scheme. After a period of reduced attention, he launches an identical operation under a new corporate name, updating the website domain and branding. The underlying pyramid structure, however, remains unchanged.
Over the past decade, Gresham has implemented three distinct iterations of the same scheme, operated by the same individual. The only significant variation across these ventures is the name displayed on the business.