A disgraced MLM founder has quietly launched a new company while keeping his identity hidden from the public.

Mark Jarvis, the former CEO of Zurvita, now runs Retra through corporate structures that obscure his ownership. Zurvita filed for bankruptcy in December 2024 and sold off its remaining assets to Zinzino for $9.4 million just two months later. Yet Jarvis has already moved on to his next venture.

Retra operates through retraglobal.com and retranews.com, both registered with private ownership details. The company's website lists a Melissa, Texas address in its footer—the same location used by LaCore Enterprises. Corporate records reveal that Retra's parent company, GNO Holdings, has three directors: Terry LaCore, his attorney Jennifer Grace, and Jarvis himself.

The LaCore connection runs deep. In 2019, Jarvis and LaCore struck a deal where Zurvita licensed its Zeal for Life product to GNO Holdings exclusively for the Asian market. Zurvita would receive 1% commission on sales and retain 25% ownership. LaCore's company violated that agreement almost immediately by selling rebranded Zeal products in the United States while Jarvis recruited consultants away from Zurvita. The original company sued for breach of contract, fiduciary duty violations, misappropriation of trade secrets, and trademark infringement.

Neither Jarvis nor LaCore appear as owners on Retra's website. There's no executive information listed at all.

A third name attached to Retra is Mark McKnight, co-founder of Globallee, another dietary supplement MLM where he still serves as CEO according to his LinkedIn profile. A May video shows McKnight introducing a product called "Rise," but the company's website makes no mention of it. Instead, Retra pushes R:Zip, a drink marketed as burning fat and building lean muscle.

R:Zip sells for $85 per canister with 30 servings, or $8.50 per serving.

The playbook is familiar. Jarvis built Zurvita into a religious-focused MLM around Zeal, eventually running it into the ground. Now he's repackaged the same business model under new names with hidden ownership. The product changes. The website shifts. The corporate layers multiply. But the people remain the same.

When an MLM keeps its leadership secret from potential recruits and customers, that silence speaks volumes. Retra's opacity about who actually controls the company should be reason enough to look elsewhere.

🤖 Quick Answer

What is Retra and who founded it?
Retra is a multilevel marketing company operating through retraglobal.com, founded by Mark Jarvis, the former CEO of Zurvita. The company is structured under GNO Holdings, which lists Terry LaCore, attorney Jennifer Grace, and Jarvis as directors. Its registered address corresponds to LaCore Enterprises in Melissa, Texas.

What happened to Zurvita before Retra was launched?
Zurvita, previously led by Mark Jarvis as CEO, filed for bankruptcy in December 2024. In February 2025, its remaining assets were acquired by Zinzino for approximately $9.4 million. Shortly after Zurvita's collapse, Jarvis launched Retra as a new venture through separate corporate structures.

How is Mark Jarvis connected to Retra?
Mark Jar

🔗 Related Articles

- Dominant Finance Review: 400 day ROI crypto mining Ponzi
- Orius Capital Review: 2.8% daily ROI crypto AI bot Ponzi scheme
- GoBets Review: Football themed MLM crypto Ponzi
- Woman murdered, stuffed in suitcase & torched over MLM debt
- Movii Technology Review: Collapsed “watch trailers” Ponzi reboot