Purvii: Inside the New MLM Built on a Questionable Health App

A health scanning app that claims medical-grade accuracy. Nutritional supplements. An Indiana-based couple who've cycled through multiple MLM companies. This is Purvii, the newest entry in the crowded world of multilevel marketing.

Tony and Jenny Lusby launched Purvii in June 2023, registering the domain just three months earlier. On LinkedIn, Jenny calls herself CEO and founder. Tony says the same thing on Facebook. Neither role appears on Purvii's website, where a third figure, Derrick DeSilva, is listed in the "about us" section with no explanation of what he actually does.

The Lusbys aren't new to the MLM game. They've promoted Monavie, FGXpress, and Zilis—where they reached Black Diamond Elite, one of the company's highest distributor ranks. They left Zilis sometime around late 2021 or early 2022. Why they walked away from that top position remains unexplained.

The centerpiece of Purvii's operation is Purscan, a mobile app that uses your phone's camera to measure health metrics. Here's how it works: the app shines light through your skin, captures video of reflected light, and uses transdermal optical imaging (TOI) to extract blood flow information from your face. That data gets sent to cloud servers running what Purvii calls an "Affective AI engine."

The company claims this process can measure heart rate, blood pressure, stress, BMI, diabetes risk, cholesterol risk, and blood glucose levels. The marketing materials trumpet "medical grade accuracy"—with an asterisk. Purvii never explains what that asterisk means.

But scroll down to the fine print in Purvii's shop section and you'll find the real disclaimer: Purscan is a screening tool, not a diagnostic tool. It doesn't replace your doctor. It doesn't diagnose, treat, prevent, or cure anything.

So what's Purscan actually for? Access costs $39.95 monthly, which includes 60 scans. The app feeds data into Purvii's supplement recommendations—designed, presumably, to address whatever conditions the app claims to detect.

This setup presents an obvious problem. A non-diagnostic screening tool generates health data. That data triggers supplement recommendations. Customers buying those supplements based on app results that don't actually diagnose anything. It's a closed loop designed to move product.

The Lusbys have already proven they know how to work MLM systems. The question now is whether Purvii's health claims can withstand scrutiny. An app that reads light reflected off your face isn't peer-reviewed medicine, regardless of what the marketing says.

🤖 Quick Answer

What is Purvii and when was it founded?

Who are the founders of Purvii?
Tony and Jenny Lusby founded Purvii, with Jenny identifying herself as CEO and founder on LinkedIn. Tony claims the same roles on Facebook. A third figure, Derrick DeSilva, appears in the company's "about us" section without clearly defined responsibilities.

What is the background of Purvii's founders in the MLM sector?
The Lusbys have promoted multiple MLM companies previously, including Monavie, FGXpress, and Zilis. They achieved Black Diamond Elite status at

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