A solar company under fire for misleading claims is now pushing back—but the details don't add up.

Powur, a solar installation firm operating as a multilevel marketing scheme, asked BehindMLM to delete a critical 2015 review, claiming the information was outdated. Instead of removing it, we decided to take another look at what the company is actually doing now.

Founder Jonathan Budd runs Powur with a stated mission to become "the largest clean energy platform on planet earth." Budd's background in MLM operations is well documented. The company's pitch is simple: help homeowners go solar while building a team underneath you for ongoing commissions.

Here's where things get murky. Back in 2015, Powur relied on SolarCity to handle installations. Tesla bought SolarCity in 2016 for $2.6 billion—though the company carried $1.5 billion in debt at the time. Tesla rebranded it as Tesla Energy and shifted toward higher-margin projects, ditching the lease program SolarCity offered.

When we asked Powur who handles installations now, the company's response was deliberately vague. According to their statement, they work with "certified, subcontract installers in the markets we serve, similar to other large national solar companies like Sunrun." They claim to manage these subcontractors as the prime contractor, handling "20+ residential systems every working day."

The problem: Powur won't say who these installers are. Their website offers no details. For a company that once heavily marketed its SolarCity partnership, this sudden silence about installation partners looks like damage control.

On the compensation side, Powur operates a tiered system that combines mentorship commissions with unilevel team bonuses. New affiliates share 50 percent of commissions on their first three installations with an assigned "mentor." To become a mentor yourself, you need five sales under your belt, 90 days of activity, and at least one installation per month.

The company also dangles stock options through "performance-based Equity Bonuses," a common tactic to make the recruitment side of the business sound more legitimate than it actually is.

Powur's pricing structure is conveniently opaque. They quote installations "on a per application basis"—industry speak for "we'll tell you whatever we want depending on your situation."

What Powur is really selling isn't solar panels. It's the promise that you can make serious money by recruiting others into the system and taking a cut of their commissions. The solar installations are just the cover story.

The company's refusal to clearly identify who installs their systems, combined with their vague compensation structure and MLM-heavy business model, suggests Powur is more focused on moving money up the chain than on delivering legitimate solar solutions to homeowners.

Homeowners considering Powur should ask hard questions about who actually shows up to install panels—and whether they're getting a fair deal or just funding someone else's recruitment bonus.

🤖 Quick Answer

What is Powur and how does it operate?
Powur is a solar installation company structured as a multilevel marketing scheme founded by Jonathan Budd. The business model combines residential solar panel installations with recruitment-based commission structures, allowing participants to earn ongoing commissions by building teams beneath them while promoting solar energy solutions to homeowners.

What were the main criticisms against Powur in 2015?
In 2015, Powur faced allegations of misleading claims regarding its solar installation practices. The company partnered with SolarCity for installations, but critical reviews documented concerns about business practices and claims made to potential recruits and customers regarding earnings and installation processes.

How did Powur's business model change after Tesla's acquisition of SolarCity?
When Tesla acquired SolarCity in 2016 for $2.6 billion, Powur's operational structure was affected since the company had previously relied

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