A pet supplies company tied to two defunct MLM schemes is now pushing CBD supplements through a recruitment model that rewards signing up new distributors over retail sales.
PetClub 247 operates as a multi-level marketing company in the pet supplies space, headed by CEO Steve Youngblood alongside Simon Lu, Gino Ferrare, and Craig Youngblood. The same four executives ran two previous ventures at the same California address: inLife, an e-cigarette MLM that shut down around 2015, and NicMaxx, another e-cigarette company that went dark by 2016. Both companies maintain dormant web presences but show no signs of active operations.
PetClub 247 stocks a medium range of pet products covering dogs, cats, horses, and small animals, with offerings including food, supplements, treats, and CBD oils. The company also sells an "inForce" branded immune supplement. While the product catalog is extensive, the real focus lies in how distributors make money.
The compensation structure combines 15% retail commissions with recruitment bonuses. Pet food carries only 50% commission value, meaning affiliates actually earn 15% of half the retail price. More significantly, the plan rewards signing up new distributors through three starter packages: the Alpha Intro Pack at $199.99, Alpha Boost Pack at $399.99, and Alpha Turbo Pack at $999.99.
These purchases trigger tiered recruitment commissions based on rank. The company uses a unilevel structure that pays commissions down nine levels, with a generation bonus extending payouts to four generations per leg. To qualify for anything beyond basic membership, distributors must either maintain $49 monthly retail customers or build downline teams.
The rank structure requires increasingly aggressive recruitment. A Regional Manager needs two team legs with specific qualifications. A Regional Director must generate $12,000 in monthly downline volume with a $8,000 cap per leg. Regional Vice Presidents need $60,000 monthly with a $28,000 cap, while National Vice Presidents must hit $250,000 monthly with a $100,000 cap per leg.
This structure places the weight of income on recruitment rather than actual pet product sales. Distributors must continually sign up new people and push them to buy starter packs to reach higher ranks and collect meaningful commissions. The commission rates on actual retail sales remain modest, and the pet food category—likely the largest volume product—pays at half the standard rate.
The use of the same management team across three ventures, combined with the defunct status of the previous two companies, raises questions about the viability of this model. PetClub 247's most recent public activity was minimal, with the company's last Facebook post dated March 2015, the same month inLife appeared to rebrand into NicMaxx.
🤖 Quick Answer
What is PetClub 247's business model?PetClub 247 operates as a multi-level marketing company in the pet supplies sector, offering products for dogs, cats, horses, and small animals. The company emphasizes recruitment of new distributors and CBD supplement sales rather than prioritizing traditional retail operations.
Who leads PetClub 247?
PetClub 247 is headed by CEO Steve Youngblood, alongside executives Simon Lu, Gino Ferrare, and Craig Youngblood. These same four individuals previously managed inLife and NicMaxx, both defunct e-cigarette MLM ventures.
What products does PetClub 247 sell?
The company stocks pet supplies including food, supplements, treats, and CBD oils for various animals. Its product range encompasses offerings designed for dogs, cats, horses, and small animal species.
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