A personal development brand built on a bestselling 2012 book just morphed into a multi-level marketing scheme. Dave Braun and Troy Amdahl's "Oola"—which promised to help people achieve balance across seven life areas—has evolved from self-help sensation into Oola Global, an MLM launched in 2021 that now charges $77 upfront and $47 monthly for access to online courses and coaching.
The original Oola book was a legitimate hit. Braun and Amdahl built a real business around the concept: a clothing line, live events called Oolapalooza that drew thousands, and a coaching network spanning all 50 U.S. states and 17 countries. The brand accumulated over one million followers. Then came 2021 and a pivot toward network marketing.
To launch Oola Global, Braun and Amdahl recruited Travis Ogden as CEO and co-founder. Ogden's credentials looked polished on paper. He claimed eight years leading "two of the world's largest network marketing companies" in positions including CFO, COO, President, and CEO. Those companies were Young Living and Isagenix. Ogden ran Young Living as an executive until 2016, then moved to Isagenix as COO, eventually becoming CEO before leaving in late 2020. His timing? Perfect for stepping into Oola Global.
The MLM structure is straightforward. Retail customers pay $77 to join, then $47 monthly. That membership unlocks access to a self-paced online course called Design My Life Blueprint, a twelve-week program called Breakthrough Experience, and monthly personalized coaching through something called My Personalized Path. The base membership acts as a funnel.
Oola Global's website operates a store hawking additional products. Books written by the founders—Oola: Find Balance in an Unbalanced World, Oola for Women, and Oola for Christians—retail for $16.95 each, though bulk options exist: $237 for a 20-book bundle or $284 for a 24-book bundle. Apparel and Oolapalooza event tickets round out the offerings.
The company doesn't list a corporate address on its website, though its LinkedIn profile indicates headquarters in Virginia Beach, Virginia. Braun and Amdahl remain listed as founders, with Ogden credited as CEO and MLM co-founder.
What changed between 2020 and 2021 tells the real story. Oolapalooza 2020 was cancelled in August. The company scrapped plans for an online version entirely. By the following year, instead of rebuilding the event as a standalone draw, Oola pivoted to recruitment-based revenue through an MLM model. They even integrated some Oolapalooza events into Young Living operations—the same company where their new CEO once served as an executive.
The shift from lifestyle brand to MLM isn't uncommon. It's profitable. Monthly recurring charges from thousands of members add up fast, and merchandise moves through the funnel. Whether existing Oola loyalists who bought the book and attended events view this evolution as natural expansion or mission drift depends on their tolerance for network marketing structures.
🤖 Quick Answer
What is Oola Global and how does it differ from the original Oola concept?
Oola Global is a multi-level marketing company launched in 2021 by Dave Braun and Troy Amdahl, requiring $77 upfront and $47 monthly subscription. It evolved from their original 2012 bestselling book about achieving life balance across seven areas. While the original Oola built legitimate businesses including clothing lines and events attracting thousands, Oola Global transitioned into network marketing operations.
What products and services did the original Oola brand offer?
The original Oola brand offered a bestselling self-help book, a clothing line, live events called Oolapalooza, and a coaching network. These products and services expanded across all 50 U.S. states and 17 countries, accumulating over one million followers before the company's 2021 pivot
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