OneCoin Snaps Up Collapsed Bonofa Pyramid Scheme

OneCoin just bought a dead company's corpse. Last month, German authorities arrested the owners of Bonofa and recovered €1.1 million in stolen funds. Around 60,000 affiliates lost over €100 million. So what did OneCoin do? It purchased Bonofa's entire affiliate base and claimed the company as its own.

The scheme dates back to mid-2013. Bonofa launched as a multi-level marketing operation tied to something called the Cube7 social network. Cube7 never gained traction. Bonofa became what it always was: a chain-recruitment pyramid scheme where affiliates paid up to €2,490.90 to join and made money exclusively by recruiting others who paid the same fee.

Regulators caught on quickly. An executive was arrested in Lebanon in 2013. Then came the German takedown last month.

OneCoin saw opportunity. On June 16th, a video appeared on a YouTube channel under the name "Chris Bouillet." In it, Christian Goebel—a top Bonofa affiliate—announced OneCoin's acquisition alongside Ruja Ignatova, Sebastian Greenwood, and Juha Parhiala. The video was shot in London, ostensibly right after OneCoin's CoinRush event.

Ignatova's pitch was shameless. She told the Bonofa refugees that if they screenshotted their old account balances and sent them to OneCoin customer support, the company would credit those amounts and hand them an immediate status upgrade. They could earn bonuses right away. The offer lasted 30 days.

"I know that you are currently facing not an easy time," Ignatova told them. It was predatory timing—exploit the desperate.

Greenwood then admitted his familiarity with Bonofa's structure. He talked about taking OneCoin to "four million, six million distributors." Parhiala closed the video welcoming "the Bonofa family" into OneCoin's fold.

This wasn't Goebel and Parhiala's first rodeo together. They'd worked MLM schemes before. Parhiala boasted in the video that "we break the company record so much that nobody could ever, ever do that again."

Goebel's history shows the pattern. Before Bonofa, he was an affiliate with SiteTalk. OneCoin acquired that company too.

The public record contains no information about how much OneCoin paid for Bonofa. Neither does it show whether Goebel received any backroom deal for helping deliver his former downline directly into OneCoin's recruitment funnel.

What's clear: OneCoin is systematically acquiring failed MLM schemes and funneling their devastated affiliates into its own operation. It's not growth. It's scavenging.

🤖 Quick Answer

What was Bonofa and how did it operate?
Bonofa was a multi-level marketing scheme launched in mid-2013, initially associated with the Cube7 social network. It functioned as a pyramid scheme requiring affiliates to pay up to €2,490.90 for membership, with earnings generated exclusively through recruitment of additional members paying identical fees rather than legitimate product sales or services.

What happened to Bonofa and its participants?
German authorities arrested Bonofa's owners and recovered €1.1 million in stolen funds. Approximately 60,000 affiliates lost over €100 million collectively. Following the company's collapse, OneCoin acquired Bonofa's entire affiliate database and integrated it into its own operations.

Why is OneCoin's acquisition of Bonofa significant?
The acquisition represents OneCoin's incorporation of a failed pyramid scheme's affiliate

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