German authorities arrested Bonofa's owners last month, recovering €1.1 million in seized assets. The collapse left approximately 60,000 affiliates facing losses exceeding €100 million. Now, OneCoin has absorbed Bonofa's entire affiliate network, integrating them into its own operations.
Bonofa began its multi-level marketing operation in mid-2013, linked to the Cube7 social network. The venture never materialized beyond its social media aspirations. Bonofa ultimately functioned as a recruitment-driven pyramid scheme. Affiliates paid fees up to €2,490.90 to join. Their sole means of income was recruiting new members who paid the same fee.
Regulatory scrutiny quickly followed. An executive faced arrest in Lebanon in 2013. The German authorities' action last month marked a significant escalation.
OneCoin identified an opportunity in the scheme's downfall. On June 16th, a YouTube video surfaced featuring Christian Goebel, a prominent Bonofa affiliate. Goebel announced OneCoin's acquisition of Bonofa, appearing alongside OneCoin figures Ruja Ignatova and Sebastian Greenwood. The video was recorded in London, shortly after OneCoin's CoinRush event.
Ignatova directly addressed the distressed Bonofa members. She offered them credit for their previous account balances if they provided screenshots to OneCoin support. These members would receive immediate status upgrades and eligibility for bonuses. This offer was valid for 30 days. Ignatova acknowledged their difficult situation, effectively preying on their desperation.
Greenwood confirmed his awareness of Bonofa's structure. He spoke of expanding OneCoin's distributor base to millions. Juha Parhiala concluded the video by welcoming the "Bonofa family" into OneCoin.
Goebel and Parhiala had prior experience with similar schemes. Parhiala claimed they had set and broken company records previously. Goebel's past includes affiliate work with SiteTalk, a company also acquired by OneCoin.
Details regarding OneCoin's purchase price for Bonofa remain undisclosed. It is also unclear if Goebel received any undisclosed compensation for facilitating the transfer of his former downline to OneCoin.
OneCoin appears to be systematically acquiring failed multi-level marketing operations. It then redirects their defrauded affiliates into its own program. This practice resembles scavenging rather than legitimate business expansion.
