Olive Tree People Review: Olive oil + illegal medical claims

A German skincare company quietly rebranded itself as a multilevel marketing operation last year, making sweeping health claims about olive leaf extract that regulators typically reserve for pharmaceuticals.

Olive Tree People launched in March 2023 as the MLM arm of Oliveda Deutschland GmbH, a personal care manufacturer based in Germany. The company maintains dual headquarters—one in California under the Olive Tree People name, the other in Germany under Oliveda. Both operations answer to founder Thomas Lommel, who had no prior MLM experience before starting the venture.

Lommel's origin story, featured prominently on the company website, credits an idea that came to him in a treehouse overlooking his olive grove. He claims he developed an internal "elixir" based on concentrated olive leaf extract, which he describes as "up to 3000-times more concentrated" than olive oil and capable of extending cellular vitality the way olive trees live for up to 4,000 years.

This is where Olive Tree People's marketing strategy collides with regulatory reality.

The company's products replace standard water content in skincare formulas with what it calls an "olive leaf cell elixir." The product line spans face, body, hair, and nutritional supplements, with identical items duplicated across multiple categories. A 2-fluid-ounce face peeling product (F10 Olive Core Face Peeling) retails for $54.95. The F11 Activating Facial Toner costs $44.95 for 3.4 fluid ounces. Cleansing gels and corrective tonics range from $44.95 to $54.95 per bottle.

But the real problem sits in the promotional language. Lommel's corporate biography claims he "successfully treated myself with the power of the olive trees" before developing the product. He describes the approach as "Mediterranean Ayurveda" and asserts that the extract "protects our cells just as perfectly as that of the olive tree."

These statements cross into medical claims territory. The Federal Trade Commission and FDA have long prohibited cosmetic and supplement companies from making unsubstantiated health claims about treating, curing, or preventing disease—or from suggesting that ordinary skincare ingredients possess medical or therapeutic powers comparable to pharmaceutical interventions.

Olive Tree People's structure compounds the problem. As an MLM, the company relies on distributors earning commissions not just from product sales but from recruiting others into the sales network. This model creates financial pressure to make increasingly dramatic product claims to justify premium pricing and recruitment efforts.

The company's decision to operate under the Olive Tree People name rather than market directly under the established Oliveda brand suggests an intentional separation between the original skincare business and the new MLM venture. That separation may shield Oliveda's reputation from the regulatory scrutiny that typically follows aggressive MLM health claims.

For consumers, the central question remains unanswered: Can an olive leaf extract, regardless of concentration, actually perform the medical miracles Olive Tree People's marketing suggests? The company provides no clinical studies backing its core assertions. Regulatory agencies have not reviewed or approved these claims. Instead, prospective distributors and customers receive only Lommel's personal testimony and carefully crafted corporate messaging.

That's how unproven remedies make their way through MLM networks—wrapped in compelling origin stories and premium pricing.

🤖 Quick Answer

What is Olive Tree People and its relationship to Oliveda Deutschland GmbH?
Olive Tree People is the multilevel marketing division of Oliveda Deutschland GmbH, a German skincare manufacturer. Launched in March 2023, the company operates dual headquarters in California and Germany under founder Thomas Lommel's leadership, leveraging olive leaf extract products while making health claims typically restricted to pharmaceutical products by regulatory authorities.

What regulatory concerns surround Olive Tree People's marketing practices?
Olive Tree People faces scrutiny for making sweeping health claims about olive leaf extract that exceed permissible marketing statements for cosmetics and dietary supplements. Regulatory agencies typically reserve such extensive health assertions for pharmaceuticals, suggesting potential violations of advertising standards and product classification regulations.

Who founded Olive Tree People and what was his background?
Thomas Lommel, founder of both Olive Tree People and Oliveda Deutschland GmbH,

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