Nowsite's Hidden Ownership and MLM Past
A marketing platform called Nowsite has scrubbed nearly all traces of its connection to a failed MLM scheme from its public website—but the link is unmistakable once you dig into the corporate paperwork.
The copyright notice buried in Nowsite's footer reveals the company is owned by Lodge Industries LLC and Hiram Lodge Enterprises Corp. That second entity belongs to Justin Belobaba, the same man who owns Royaltie, an MLM that launched in 2016 with a gimmicky Bluetooth marketing beacon that never caught on.
Neither Belobaba nor his ownership stake appears anywhere prominent on Nowsite's website. His name only surfaces in the company's training calendar. On Facebook, Nowsite presents itself as "Nowsite Royaltie," but the page bounced between names repeatedly in 2020—from Royaltie Now to Royaltie Nowsite to its current title.
This rebranding wasn't accidental. When Royaltie's original product flopped in mid-2019, Belobaba pivoted to what he called an AI-driven marketing suite. That offering is what Nowsite appears to be today—same person, same MLM structure, different name.
The platform itself costs $47 monthly or $444 annually, packaged as an automated marketing tool covering website creation, SEO, SMS, social media, email, and ads. Belobaba has layered on expensive add-ons: $30 for a 30-minute consultation, $10 to $200 for various ad packages, and premium services starting at $30.
But the real money for affiliates doesn't come from selling software to actual customers. It comes from recruiting.
Nowsite's compensation structure rewards affiliates who build downlines of other recruiters rather than retail customers. The company uses six ranks—Bronze through Diamond—each requiring affiliates to maintain a network of people earning at least $100 monthly.
Affiliates get a one-time $20 commission when they refer a "full-price" customer. The residual commissions that would supposedly keep coming in are marked "restricted," suggesting they're either nonexistent or severely limited.
This setup mirrors classic MLM mechanics: endless recruitment chains where participants are encouraged to buy into the product themselves and pursue bigger commissions by signing up others. The structure makes mathematical sense only for those at the top. Belobaba is at the top.
The strategic rebrand from Royaltie to Nowsite suggests the previous version became toxic or simply stopped working. Removing his name from the website and pivoting the brand away from the failed Royaltie experiment makes sense if the goal was a fresh start with new recruits unfamiliar with the company's history.
What Nowsite is selling—a legitimate marketing platform—might have real value. What it's structured around—recruitment bonuses and rank advancement through downline building—is the textbook definition of an MLM. The hidden ownership and careful rebranding suggest Belobaba knows exactly what this looks like.
🤖 Quick Answer
What is Nowsite and its connection to previous business ventures?Nowsite is a marketing platform owned by Lodge Industries LLC and Hiram Lodge Enterprises Corp, entities controlled by Justin Belobaba. The company maintains undisclosed connections to Royaltie, an MLM launched in 2016 featuring Bluetooth marketing beacons. Corporate documentation reveals this ownership structure despite minimal public disclosure on Nowsite's website.
Why has Nowsite removed references to its MLM heritage?
Nowsite has systematically eliminated public traces linking it to Royaltie's failed MLM scheme. Justin Belobaba's ownership stake remains absent from prominent website sections, appearing only in training materials. This apparent rebranding strategy obscures the company's corporate history and previous business model connections.
How does Nowsite currently present itself to the public?
Nowsite presents itself primarily as a marketing platform under the
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