NortheStar's Founders Built Their Latest MLM on the Ashes of a Fraud Scheme
Two men who profited from Digital Profit—a company that lost hundreds of thousands of dollars through a rigged trading bot—have launched NortheStar, a new nutritional supplement multi-level marketing operation.
Ricky Villanueva and Demitrius Siruno co-founded NortheStar after watching their previous venture collapse. In May 2021, Villanueva held the rank of Green Diamond at Digital Profit, the highest affiliate position in that company. By late August of that same year, Digital Profit's trading bot had decimated investor accounts. Villanueva and Siruno didn't wait long to move on. NortheStar's website domain was registered on June 23rd, just weeks after Villanueva's peak status at Digital Profit.
The pattern repeats across both men's careers. Before Digital Profit, Villanueva promoted supplements through Modere and B-Epic. Siruno worked his way up through Kyani before joining Villanueva in B-Epic and Digital Profit. Both men worked the ranks, extracted commissions, and when trouble came, they switched to the next scheme.
B-Epic's relationship with Digital Profit reveals how the pipeline works. Digital Profit marketed B-Epic products while funneling B-Epic's own distributors into Digital Profit's fraudulent trading bot investment. That's how Villanueva and Siruno likely made their entry into Digital Profit's upper ranks.
NortheStar's legal structure is deliberately opaque. The company lists no corporate address, though its policies reference Texas and Nevada. Delaware paperwork identifies it as Northe Star LLC, a Delaware corporation. The fine print requires disputes be settled through mandatory arbitration in Las Vegas. But the real headquarters aren't in Texas, Nevada, or Delaware. Villanueva lives in New York. Siruno's LinkedIn pegs him to Utah. That's where NortheStar actually operates.
The product line follows the nutritional supplement playbook. Stellar X, marketed as an "advanced green super food formula," retails for $89 per 30-serving tub. Polaris, a "nootropic supplement" promising mental clarity, costs $79. Pandora, vaguely described as improving "overall wellness," sells for $49. A branded shaker bottle rounds out the catalog at $11.95. NortheStar provides no specifics about its "top flavor houses and formulation partners," and those partnerships remain unnamed and unverified.
The compensation structure mirrors every other MLM. Commissions flow from retail sales and from recruits brought into the downline. New affiliates pay to join. Those who recruit others earn percentages of their recruits' purchases. The model pressures distributors to buy inventory and recruit constantly, not to move actual products to real customers.
Villanueva and Siruno have spent years cycling through these operations. They've learned what works: move fast when regulators close in, use vague product claims, obscure the corporate structure across multiple states, and always have the next recruitment scheme ready. Digital Profit's collapse didn't stop them. It was simply the signal to rebrand and restart under a new company name with the same playbook.
🤖 Quick Answer
What is NortheStar and who founded it?NortheStar is a nutritional supplement multi-level marketing operation launched by Ricky Villanueva and Demitrius Siruno. The founders previously profited from Digital Profit, a trading bot company that collapsed in August 2021, losing hundreds of thousands of dollars from investors. NortheStar's domain was registered in June 2021, weeks after Digital Profit's failure.
What was Digital Profit and what happened to it?
Digital Profit was a company operating a trading bot system that attracted numerous investors. The platform experienced significant financial losses, with investor accounts decimated by August 2021. The company collapsed after operating with what is described as a rigged trading mechanism, resulting in substantial financial damage to its user base.
What was Ricky Villanueva's role in Digital Profit?
Ricky Villanu
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