Noel Adams registered the nextlevelafrica.com domain on March 29, 2014, establishing what appears to be a matrix cycler scheme that operates with virtually no public transparency. Next Level Africa solicits recruitment fees from members, promising payouts entirely reliant on continuous new sign-ups.
The company's public-facing website provides no information about its ownership or management. Domain registration records tie the site to Noel Adams, listing an address connected to Concrete Cleaning NSW in Australia. That Australian business, ABN 15 966 592 911, names Cullen Troy Adams as its owner. The precise relationship between Noel Adams and Cullen Troy Adams, or their connection to the cleaning business, remains unstated and unclear.
Noel Adams, on his personal affiliate website, claims to be the CEO of Smada World Pty Ltd. He states Smada World owns Next Level Africa. Smada World operates from smada.info, a domain also registered to Adams. Significant portions of the Smada World website redirect to WIX, a free hosting platform. This minimal digital infrastructure suggests a lack of substantial corporate backing for the operation.
Next Level Africa offers no actual products or services for sale. Instead, members pay to buy "affiliate membership." This membership grants access to a crowdfunding platform where participants receive payments directly from other new members. The Smada World site mentions a cryptocurrency coin exchange, but it does not appear directly linked to the Next Level Africa scheme's core operations.
The financial model behind Next Level Africa functions as a recruitment scheme, structured as a 3x6 matrix. Each new member pays an initial $16.50 to join. They are then placed at the top of their own matrix, with three positions directly beneath them. These three positions form the first level.
Each of those three first-level positions then branches into three more, creating nine spots on the second level. This exponential pattern continues, requiring 27 positions on the third level, 81 on the fourth, 243 on the fifth, and finally 729 positions to fill the bottom sixth tier. To unlock each level and collect commissions, members must pay escalating annual fees.
Level one requires a $16.50 fee and promises $10 per filled position. The fee for level two increases to $25, paying $20 per position. By the sixth and final level, the annual fee reaches $17,000. This top tier theoretically allows members to collect $7,000 for each of the 729 positions filled beneath them. But few, if any, participants ever see this level of payout.
The math reveals the scheme's inherent flaw. While early entrants or those at the very top might see small returns, the model depends on an endless, unsustainable stream of new recruits. Recruitment inevitably slows. Positions remain unfilled. Members entering at the lower levels invariably lose their money, as there are not enough new participants to pay them out.
This structure is the hallmark of a pyramid scheme, disguised under terms like "matrix cycler" or "crowdfunding platform." Next Level Africa lacks any legitimate product sales or services that could generate sustainable income. It merely redistributes money paid by new members to those who joined earlier. Noel Adams and Smada World collect fees from affiliates while operating with minimal corporate transparency and unverified ownership claims.
Thousands of such schemes operate globally, often leaving a trail of financial devastation for participants. Regulatory bodies worldwide, including the Federal Trade Commission in the United States and similar agencies in Australia, actively pursue and shut down pyramid schemes. These operations are illegal because they are designed to fail for the vast majority of participants.
Individuals who believe they have been defrauded by a pyramid scheme can report it to their national consumer protection agency or consult resources like the FTC's scam recovery guide.