MyAdvertisingPays just went after Google with a cease and desist letter—not because of anything Google did, but because someone used Gmail to warn hotels about the company's business practices.

The London-based scheme has spent decades perfecting the hotel pitch. Book a room, pack in recruits, promise them riches. When Facebook groups and webinars took over, MyAdvertisingPays stuck with what worked. Until this month, when three separate hotels cancelled events back-to-back.

The first domino fell at The Cumberland Hotel in late June. The hotel killed a July 4th pitch that was supposed to feature Simon Stepsys, a top earner for MyAdvertisingPays. Someone had tipped off The Cumberland about the scheme's fraudulent nature. Two days later, the event got rebooked at The Holiday Inn in Regents Park—and that hotel cancelled too. In an email to Tara Glassia, who runs a blog called "Tara Talks," Holiday Inn staff made it clear they wanted nothing to do with it.

"I would like to assure you that this event is not taking place at our hotel, and the gentlemen is not someone we have associations with," the hotel wrote.

A third hotel, Park Plaza Victoria, booked the event after June 26th and then cancelled on July 2nd. With no time to find another venue, MyAdvertisingPays pulled the plug on the entire London pitch.

Stepsys didn't help his case. The Mirror recently profiled him and asked him to explain why MyAdvertisingPays wasn't a Ponzi scheme. He declined to comment. His silence speaks volumes about a business model that survives by recruiting new investors to pay off old ones.

The cancellations stung. MyAdvertisingPays relies on that constant flow of fresh money. So the company did what it apparently does when things don't go its way: it lawyered up.

On July 21st, the Illinois firm Hart & David LLP sent a cease and desist to Google. Not to Google directly—to Google as the company that owns Gmail. Someone had used a Gmail account to send emails to all three hotels warning them about MyAdvertisingPays. The cease and desist claimed the emails were designed to "materially affect the nature and course of business being conducted by MAP."

In legal terms, that's interference with business operations. In practice, it's desperation. MyAdvertisingPays is essentially arguing that informing hotels about a scheme's nature constitutes illegal interference. The company wants Google to identify whoever sent those emails and stop them from doing it again.

What MyAdvertisingPays calls interference, most people would call whistleblowing. Someone saw the scheme heading to three London hotels and decided the hotels deserved to know what they were about to host.

Now the company is trying to weaponize the copyright takedown process to find out who did it.

🤖 Quick Answer

What prompted MyAdvertisingPays to send a cease and desist letter to Google?
MyAdvertisingPays sent a cease and desist letter following the cancellation of multiple hotel events. The company alleged that someone used Gmail to inform hotels about its business practices, leading three hotels to cancel scheduled recruitment pitches in succession, starting with The Cumberland Hotel in late June.

Why did hotels cancel MyAdvertisingPays recruitment events?
Hotels cancelled the events after receiving warnings about MyAdvertisingPays' fraudulent business practices. The Cumberland Hotel was the first to cancel a July 4th event featuring top earner Simon Stepsys, followed by subsequent cancellations at other venues within days.

How has MyAdvertisingPays historically conducted its recruitment activities?
MyAdvertisingPays developed a long-standing strategy of booking hotel rooms to conduct recruitment pitches, promising participants financial returns. The London

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