Dan Edwards' My Fun Life, an Idaho-based travel company, charges affiliates a $21 monthly fee to join a recruitment scheme. The business model centers entirely on enrolling new members into a 3x10 matrix, not on selling actual travel services.
The company claims Edwards brings 26 years of direct sales experience to the table. Industry records, however, show no evidence of his prior involvement in multi-level marketing operations before founding My Fun Life. His biography describes him as an "accomplished Direct Sales & Marketing professional," but specific company names remain elusive.
My Fun Life maintains no proprietary product line. Instead, it partners with Travelocity, rebranding the booking engine as "Cha-Ching Booking." This platform offers flights, hotels, cruises, and car rentals through the third-party site. Travel bookings are incidental. The company's actual business is recruitment.
The compensation structure makes this explicit. Affiliates pay a monthly membership fee. They earn commissions solely by recruiting other affiliates into the matrix below them. The 3x10 matrix system creates 88,572 positions across 10 levels. Each filled position represents someone paying monthly dues.
Commission payouts vary significantly by level. A level 1 affiliate earns $1 per recruited member, for a maximum of $3. Level 2 pays $2 per affiliate, totaling $18. Payments then drop to 25 cents per affiliate for levels 3 through 6, generating $270 at full capacity. Level 7 jumps to $2 per affiliate, potentially worth $4,374. Levels 8 through 10 return to $1 per affiliate, reaching up to $85,293 if fully populated.
But to earn from these deeper levels, affiliates must reach specific ranks. Level 8 positions require Sapphire status. Level 9 demands Ruby status. Level 10 requires Diamond membership. These ranks are achieved only by recruiting a set number of paid affiliates.
Matching bonuses also sweeten the deal, tied to recruitment thresholds. Recruiting three people achieves Bronze status, earning a 10 percent match on their commissions. Six recruits bring Silver status and a 20 percent match. Ten recruits earn Gold status and 30 percent. Twenty recruits reach Sapphire for a 40 percent match. Fifty recruits achieve Ruby with a 50 percent match.
The math reveals the trap. Most members will never fill their matrices. This structure guarantees that the vast majority earn nothing while a tiny percentage at the top collect money from the thousands below them. Travelocity bookings are almost irrelevant to the business model, existing as window dressing. My Fun Life's revenue comes from membership fees, not travel commissions. This setup represents a classic pyramid scheme disguised as a travel business.