My Daily Choice Settles Fraud Lawsuit Against Arieyl and Former Distributors
My Daily Choice has quietly closed its legal war against Arieyl and the defectors who helped launch the competing MLM.
A court filing on May 17th marked the end of the fight. The next day, a judge signed off on the dismissal, effectively killing My Daily Choice's lawsuits without public explanation of what either side agreed to pay or concede.
The drama began when My Daily Choice sued Arieyl co-founders Kristen and Travis Butler last year. The company accused them of orchestrating a coordinated raid on its distributor network after the Butlers left to start their rival operation. My Daily Choice claimed the couple and their allies ran an "unlawful and highly damaging campaign" to poach its sales force.
That fight escalated when My Daily Choice filed additional lawsuits against Arieyl's "launch team"—a group of former My Daily Choice distributors who defected to the new company. The company pursued each of them individually, trying to make an example of anyone who dared to leave.
Now it's over. Both sides will absorb their own legal bills. Nothing else about the settlement has been made public—no dollar amounts, no admission of wrongdoing, no terms about what Arieyl or the launch team members can or cannot do going forward.
The May 18th court order terminated all remaining litigation, closing a chapter that revealed the cutthroat nature of the MLM industry. When high-level distributors jump ship, the companies they leave behind don't always go quietly.
🤖 Quick Answer
What was the outcome of My Daily Choice's lawsuit against Arieyl?My Daily Choice settled its fraud lawsuit against Arieyl co-founders Kristen and Travis Butler and former distributors who launched the competing MLM. A court filing on May 17th marked the settlement's closure, with judicial approval following the next day, though specific terms remained undisclosed publicly.
Why did My Daily Choice initially sue Arieyl's founders?
My Daily Choice alleged that Kristen and Travis Butler orchestrated a coordinated raid on its distributor network after departing to establish their rival MLM operation, claiming they conducted an unlawful campaign to recruit the company's sales force members.
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