Moore Fund, an online investment scheme promising returns as high as 1195%, registered its website domain on September 29, 2014, listing a "Rob Moore" with a Lancashire, UK address as the owner. This individual's public presence, however, appears limited to a YouTube channel created in January 2015 to promote the fund.
The website provides no clear information about who truly operates or owns Moore Fund. While it presents a UK Certificate of Incorporation for "Moore Property Investment Co Limited" from 1993, the connection between this entity and the recently launched Moore Fund remains unsubstantiated. A UK incorporation certificate costs approximately £15. The older company may exist legitimately, but Moore Fund appears to be merely borrowing its name and registration details to project credibility.
The actual Moore Fund scheme lacks any tangible products or services for retail. Instead, it functions solely by recruiting affiliates who then invest money into the company itself. These investments are categorized into several plans, ranging from $15 to $99,999, each with advertised returns over specific periods.
The Beginner plan, for investments between $15 and $50,000, claims a 190% return over 60 days. The Pro plan, also for $15 to $50,000, offers 903% over 365 days. Higher tiers include the Premier plan, requiring $1,000 to $50,000, at 1049% over 365 days, and the Elite plan, for $5,000 to $99,999, at 1195% over 365 days.
Affiliates also earn referral commissions on investments made by those they recruit directly, and indirectly, down three levels. For Beginner to Premier level investments, a 10% commission applies to level 1 recruits, 3% to level 2, and 1% to level 3. Elite level investments yield higher commissions: 15% on level 1, 6% on level 2, and 1% on level 3.
While joining Moore Fund as an affiliate is free, participation in the compensation plan requires an initial investment of at least $15. This effectively sets the minimum cost to engage with the scheme. The structure, relying on new investments to pay existing ones, is a hallmark of a Ponzi scheme.
Alexa traffic estimates show that the top five countries visiting the Moore Fund website are Saudi Arabia, Ukraine, Russia, India, and Pakistan. Activity from the United Kingdom, where the referenced company is supposedly incorporated, is minimal. The use of UK company registrations is a common tactic among scammers operating from other regions, especially India, due to the ease and low cost of obtaining such documents.
This geographic distribution suggests Moore Fund exists in the UK in name only, likely without significant operational ties to the country. The anonymous individuals running the scheme likely adopted the "Moore" name and the old registration certificate to lend an air of legitimacy without actual substance.
Moore Fund’s withdrawal policy reinforces its Ponzi nature. Investors face a 50% withdrawal fee if they request funds within 15 days of investment. This fee drops to 25% within 30 days and 10% within 60 days. Only after 60 days can an investor withdraw their principal without a fee. This system is designed to keep funds locked into the scheme for at least two months, providing time for more new money to enter and cover promised payouts.
Once the 60-day period passes, many investors will likely seek withdrawals. At that point, the operators typically either honor some initial requests to maintain an illusion of solvency or simply disappear with all accumulated funds. Experience shows that if new investment slows, the latter scenario becomes more probable.
Alexa traffic data indicates that interest in the Moore Fund scheme began declining just one month after its launch. This rapid drop in engagement suggests the scheme will struggle to sustain its payouts. Most Ponzi schemes collapse when the inflow of new money cannot cover the promised returns to existing investors.
The trajectory of Moore Fund's traffic suggests the scheme will likely collapse well before reaching its three-month mark, leaving most investors with significant losses.