Modere just pulled out of six Asian markets, and the company is calling it temporary—but the numbers suggest otherwise.

The multi-level marketing company formally shut down operations in Korea, Thailand, Hong Kong, Taiwan, Singapore, and Malaysia on January 31st, 2018. Japan remains its only foothold on the continent. The announcement flew under the radar until a reader tipped us off.

Modere announced the closures sometime in late 2017 or early 2018. The official line was straightforward: the company implemented a global strategic plan to focus on core growth markets. Translation: these markets weren't making money.

The evidence is in the traffic data. Modere's Asian websites ranked dismally on Alexa traffic metrics. Korea sat at 11.7 million, Thailand at 13.2 million, Hong Kong at 17.3 million, Taiwan at 7.1 million, and Malaysia at 3.8 million. Anything above 1 million is essentially dead weight online. Singapore ranked so low it didn't even register. By comparison, Modere Japan ranked at 321,000 and the US site at 159,482—far better performing.

Yet Modere left the websites running. Visit them and you hit a localized pop-up that reads like damage control. The company says the closures are "temporary" and promises reinvestment "as market conditions and timing are right." The message talks about creating 10 million "Moderate Healthy Homes" and commitment to long-term success.

The company's internal FAQ for Social Marketers told a different story. No optimism there.

The shutdowns are surprising given Modere's traditional business model. BehindMLM reviewed the company in late 2014 and found it heavily tilted toward affiliate autoship recruitment—the kind of MLM structure that typically thrives in Asia where regulation remains loose and undefined. These markets should have been goldmines.

Instead, Modere couldn't crack them. The company abandoned six markets in one swipe, kept its website shells online, and told distributors it might return someday. The pop-up promises reinvestment when conditions improve. But if traffic numbers mean anything, there's little reason to believe Modere will be back.

🤖 Quick Answer

Why did Modere exit most Asian markets in 2018?
Modere terminated operations in Korea, Thailand, Hong Kong, Taiwan, Singapore, and Malaysia on January 31st, 2018, citing a global strategic realignment toward core growth markets. Traffic data revealed these regions generated minimal revenue, with Alexa rankings indicating poor website performance across all six territories.

Which Asian country remained operational for Modere after the 2018 closures?
Japan remained Modere's sole operational market in Asia following the January 2018 shutdowns across six other nations. The company retained its presence in this territory as part of its reorganized regional strategy.

How did Modere publicly characterize these Asian market exits?
Modere officially labeled the 2018 closures as temporary measures, framing them within a broader global strategic initiative focused on prioritizing profitable growth markets. However, traffic metrics suggested the

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