How a Failed LuLaRoe Leader Built the Same MLM Machine She Left Behind
Stephanie Lynn Jonas launched Maverick The Collection in early 2019 with a simple pitch: she'd fix everything wrong with LuLaRoe.
Jonas had spent roughly two years as a team leader at LuLaRoe before leaving in late 2018. By early 2019—less than six months later—she had a new MLM company ready to go. She even recycled her old LuLaRoe Facebook page to promote it.
In her corporate bio, Jonas positioned Maverick as the antidote to LuLaRoe's notorious "leggings lottery." She promised variety, quick turnarounds, and smaller inventory quantities for her stylists. The implication was clear: LuLaRoe was broken, and she knew how to do it right.
Then you look at what she actually built.
Maverick's main website displays photos of women in clothing with no pricing and no product details. The company claims it releases 15 new styles every two weeks—though it's unclear whether that means updating photos or actual inventory changes. To see actual prices and a real catalog, you need access to a separate "dropshipping" website. The company refuses to disclose where its clothing is manufactured.
The compensation structure tells the real story. Maverick pays retail commissions on direct customer sales, which sounds straightforward. But the residual commissions—the money that supposedly keeps flowing from a "downline" of recruited affiliates—are capped at four levels deep. That's the classic MLM math: newer recruits at the bottom subsidize those at the top, and the payout structure ensures most participants lose money.
The company layers on rank-based bonuses tied to how many people you recruit and how much inventory volume your team moves. Seven different affiliate ranks with their own qualification criteria. It's the same playbook MLMs have used for decades.
What makes this story interesting isn't that another MLM launched with grand promises. It's that Jonas explicitly positioned Maverick as different from LuLaRoe—as if she'd identified the industry's core problems and solved them. Instead, she appears to have simply repackaged the same model.
Jonas's departure from LuLaRoe came during the company's turbulent 2018, when lawsuits piled up and retailer complaints went public. Whether she left due to internal struggles or saw an opportunity to start fresh remains unclear. What's documented is the timeline: LuLaRoe troubles in 2018, Jonas exits, Maverick launches months later with similar mechanics wrapped in different marketing language.
The merchandise section of Maverick's site offers shoes and branded clothing at retail prices. At least there's transparency there. But the core business—recruiting stylists into an affiliate structure, selling them inventory, and paying commissions based on recruitment depth—mirrors the model Jonas just left.
She may have genuinely believed she could do MLM better. Or she saw a playbook that worked and knew she could execute it with people who'd follow her from LuLaRoe. Either way, Maverick The Collection demonstrates how MLM operators move through the industry, taking lessons from one failed venture straight into the next one.
🤖 Quick Answer
What is Maverick The Collection and who founded it?Maverick The Collection is a multi-level marketing (MLM) company launched in early 2019 by Stephanie Lynn Jonas, a former LuLaRoe team leader. Jonas positioned the company as an alternative to LuLaRoe, promising improved variety, faster inventory turnarounds, and smaller stock quantities for independent stylists participating in the retail-focused fast fashion business model.
How did Stephanie Lynn Jonas transition from LuLaRoe to Maverick The Collection?
Jonas spent approximately two years as a team leader at LuLaRoe before departing in late 2018. Within six months, she launched Maverick The Collection in early 2019, reusing her previous LuLaRoe Facebook page for promotional purposes and positioning her new venture as a corrective response to LuLaRoe's operational
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