Matt Lloyd launched a new advertising business just five days after a court froze his assets.

The founder of MOBE, the online marketing scheme shut down by federal regulators, created Scale Fast Advertising around September 10th. Days earlier, a preliminary injunction had been granted against him, blocking his access to company funds and his affiliate database.

Lloyd is now pitching Scale Fast Advertising as a done-for-you service. The website promises free daily training on paid advertising, but that's the bait. The actual product is a $5,000 setup fee plus management services for businesses spending at least $10,000 monthly on ads. Lloyd's team—copywriters, designers, and traffic experts—would handle the campaigns. The fine print discloses that Lloyd receives affiliate commissions from any products or services he recommends.

The timing raises questions about where Lloyd found his first customers. About three weeks before launching the website, he created a private Facebook group called Scale Fast Secrets. The group is closed to the public and contains roughly 600 members. All appear to be former MOBE affiliates.

Here's the problem: the court order explicitly prohibited Lloyd from "doing anything with the MOBE affiliate and customer database." He's not supposed to touch that list. Whether Lloyd directly accessed the database or simply knew who these people were from his years running MOBE remains unclear. Either way, he managed to gather hundreds of former affiliates into a private group with no public record of what's being discussed.

The preliminary injunction froze Lloyd's assets. Outside of MOBE, he had no substantial income. Now, suddenly, he's running a new business. The court did require him to disclose any new ventures to the FTC and the MOBE Receivership, which means regulators should know about Scale Fast Advertising.

Whether that disclosure actually happened and what it contained are the real questions. Lloyd's playbook hasn't changed—he's selling business owners on the promise of scaling their companies, just repackaged under a different name. The players have stayed the same. So have the methods.

🤖 Quick Answer

Who is Matt Lloyd and what is Scale Fast Advertising?
Matt Lloyd is the founder of MOBE, an online marketing scheme shut down by federal regulators. He launched Scale Fast Advertising in September as a done-for-you advertising service, charging a $5,000 setup fee plus monthly management services for clients spending minimum $10,000 on ads.

What are the circumstances surrounding Scale Fast Advertising's launch?
Scale Fast Advertising was created approximately five days after a court issued a preliminary injunction freezing Lloyd's assets and blocking his access to company funds and affiliate database, following federal regulatory action against his previous venture.

How does Scale Fast Advertising operate?
The service offers free daily training on paid advertising as promotional content. The core offering includes copywriting, design, and traffic management services. Lloyd's team handles advertising campaigns for clients, while Lloyd receives affiliate commissions from partner vendors, as disclosed in service terms

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