Matt Lloyd launched Scale Fast Advertising around September 10th, a new venture that began just five days after a federal court froze his assets. The business operates as a done-for-you advertising service, charging a $5,000 setup fee and requiring clients to spend a minimum of $10,000 monthly on ad campaigns. Lloyd’s team will manage these campaigns, handling copywriting, design, and traffic management.

This new enterprise follows the shutdown of Lloyd’s previous scheme, MOBE, by federal regulators. A preliminary injunction was granted against Lloyd days before he established Scale Fast Advertising, blocking his access to MOBE funds and his affiliate database. The court order specifically prohibited him from using that database.

Scale Fast Advertising offers free daily training on paid advertising as an initial lure. The core service involves managing advertising campaigns for businesses. Lloyd’s terms of service also state he will receive affiliate commissions from any products or services he recommends to clients.

Questions arise regarding Lloyd's initial customer base. Approximately three weeks before launching the Scale Fast Advertising website, he created a private Facebook group named Scale Fast Secrets. This group, inaccessible to the public, comprises about 600 members who appear to be former MOBE affiliates. It remains unclear whether Lloyd directly accessed the frozen MOBE affiliate database or simply leveraged his existing contacts from his previous business. Regardless, he managed to assemble hundreds of former affiliates into a private online forum.

The preliminary injunction against Lloyd froze his assets, leaving him with no substantial income outside of MOBE. The sudden appearance of a new business raises concerns, although the court did mandate that Lloyd disclose any new ventures to the Federal Trade Commission and the MOBE Receivership. This means regulators are aware of Scale Fast Advertising.

The critical unknown is whether Lloyd made the required disclosure and what information it contained. His business model appears consistent with his past practices, promising business owners the ability to scale their companies under a new name with familiar associates and methods.