Matrix Pro Leads, a West Palm Beach company, has launched its own multi-level marketing scheme after years of providing marketing tools for other network marketing operations. CEO Billy Hayes leads the company, a division of Print Buyers Club Inc., which also runs Print Founders. The new venture sells leads to individuals seeking to recruit others into home-based businesses.

The business model hinges on participants buying leads and recruiting others to do the same. Matrix Pro Leads asserts its leads are the best available, sourced from across the internet, though it offers no specific details on its sourcing or verification methods. Lead prices range from $30 for 100 direct mail leads to $240 for 1,000. Email leads are priced at $30 for 100, and call/SMS leads start at $40 per 100. The company advertises a "Dual-Layer" guarantee offering refunds or replacements for undeliverable leads.

Commissions for affiliates extend beyond direct sales. To earn beyond single-level commissions, members must purchase a minimum of $30 in leads every 30 days. Failure to meet this requirement results in a loss of multi-level earning potential, reverting the affiliate to retail-only commissions. This mandatory monthly purchase requirement is a common characteristic of MLM schemes that generate revenue through distributor purchases rather than actual product sales to end consumers.

The compensation structure rewards lead sales to both retail customers and other affiliates. Purchases by affiliates count towards commission qualification. While Matrix Pro Leads mentions a "monthly lead subscription program" on its website, specific terms and pricing are not disclosed.

The parent company, Print Founders, has a history of promoting various network marketing opportunities, some of which are associated with gifting schemes, pyramid structures, and Ponzi operations. The extent of Hayes' involvement with these specific ventures is not publicly detailed, but his company has built its business by serving the network marketing industry.

This creates a multi-tiered operation. Print Founders markets tools for MLM promotion. Matrix Pro Leads sells leads to MLM participants. Affiliates of Matrix Pro Leads must continuously purchase leads to qualify for commissions, irrespective of their recruits' actual sales or recruitment success.

For most individuals joining such programs, the financial outcome is unfavorable. The only guaranteed sale is often the one participants make to themselves to maintain their active status.