First there was
Lyoness
.

Then, during an
investigation by the Norwegian Gaming Board
, Lyoness split the MLM side of the business into Lyconet.

Based on a ton of marketing material and confusion Norway concluded that, while Lyoness had operated as a pyramid scheme, after splitting up the pyramid issues
had been addressed
.

Hardly. Through
Lyconet
, Lyoness continued it’s long-running accounting unit Ponzi scheme.

Amid ongoing regulatory issues across Europe, Lyoness was dropped for “Cashback World”.

Cashback World operates from the Lyoness website, however Lyoness branding has been completely removed and mention of the brand is kept to a minimum.

Lyconet still seems to be operating and continues to exist on its own domain.

Now, once again, Lyoness have changed their name from Cashback World to “myWorld”.

myWorld appears to have come about as a result of Norway’s second investigation and an attempt to expand white-label services.

After realizing Lyoness’ business model hadn’t changed, Norway’s Gaming Board
opened a second investigation
into the company.

That investigation lead to the
banning of Lyoness in Norway
.

Unfortunately, as with the first investigation, things are dragging out due to Lyoness’ name change.

In a March 23rd update, the Gaming Board writes that on February 8th they became aware ‘
Lyoness has renamed (itself to) myWorld
‘.

Instead of informing Lyoness that the original decision applied to myWorld because the business model is the same, the name-change resulted in new dialogue between the parties.

On February 8, 2018, the Lottery Authority noted a letter from myWorld / Lyoness with comments on the decision that was notified.

We had a new meeting with the company on 14 March 2018 where new information was submitted.

Based on this information, we have asked the company to provide further information and documentation in the matter.

The deadline is set for April 6, 2018.

No doubt the Gaming Board will receive  a ton of confusing marketing material, in an attempt to convince them myWorld has nothing to do with Lyoness.

Whether they fall for it is yet to be seen.

On the myWorld website, the company advises ‘
the myWorld group of companies unites different brands under one umbrella
‘. This was already the case with Lyoness, but I digress.

The Lyoness brands myWorld “unites” are Cashback World, White Label Solutions and Cashback Solutions.

Cashback World (and presumably Lyconet) is a continuation of the accounting/shopping unit Ponzi scheme.

White Label Solutions makes it easier for otherwise reputable organizations to recruit their members into Lyoness.

In the past Lyoness has had difficulty
when one of their affiliates pitches to an organization they’re personally involved in
, typically upon said organization
discovering Lyoness is a Ponzi scheme
.

The generic sounding White Label Solutions is no doubt far less likely to raise suspicion.

Cashback solutions meanwhile targets “small and medium-sized

🤖 Quick Answer

Why did Lyoness change its name to myWorld?
Lyoness rebranded to myWorld amid mounting regulatory scrutiny across Europe. Previous rebrandings through Lyconet and Cashback World were attempts to distance the company from pyramid scheme and Ponzi scheme allegations. The name changes have been part of a pattern to obscure the company's operational structure and regulatory history.

What regulatory issues prompted these repeated rebranding efforts?
Norwegian authorities investigated Lyoness for operating as a pyramid scheme. Despite claims that splitting operations into Lyconet addressed these issues, investigations revealed continued accounting unit Ponzi schemes. Ongoing regulatory problems across multiple European jurisdictions led to successive brand transformations.

How does myWorld relate to previous Lyoness entities?
MyWorld represents the latest rebranding in a series including Lyconet and Cashback World. While branding has been removed from

🔗 Related Articles

- Two iCon Group celebrities to be prosecuted in Thailand
- FBI investigating USFIA GemCoin Ponzi scheme (John Wuo?)
- John Wuo fined $2000 by FPPC (USFIA case updates)
- Nano Club reported to police in Sweden
- DF Finance Review: “Click a button” daily tasks Ponzi scheme