Lucrazon Global, a California-based company, planned its launch for early 2014. Alex Pitt, also known as Alexy Pitt, serves as the founder and CEO. The company's business model centers on an e-commerce platform offering revenue-sharing opportunities to its affiliates.

Pitt brings two decades of experience in the payment industry. He developed technologies such as payment gateways, electronic gift card platforms, and specialized reporting systems. His prior company, NMC, became a significant Merchant Service Provider for Concord EFS, utilizing BYPASS Front End, Concord Front End, Back End, and First Data platforms. Under Pitt's leadership, NMC's portfolio grew to $1.8 billion, providing services to major corporations including Baja Fresh, McDonalds, Burger King, and MonaVie.

No prior multi-level marketing (MLM) history for Pitt surfaced in public records. Claims suggesting Pitt is from Russia and uses an alias circulated but remain unverified. Lucrazon appears to be Pitt's first executive role within an MLM structure, apart from the MonaVie mention on the company's own website.

Lucrazon offers no retailable products or services. Instead, affiliates purchase access to an e-commerce platform. This platform includes a replicated website and shopping cart, merchant services, marketing and optimization tools, and a third-party dropship-ready product catalog.

The company maintains a payment gateway providing network connectivity, technology, and security. This platform allows customers access to end-to-end electronic payment processing solutions. It offers a managed technology and security infrastructure, payment applications, web services, and connections to the TSYS payment network. The Lucrazon platform supports credit and debit card processing, ACH processing, gift card programs, electronic check services, a secure hosted virtual terminal, a hosted secure payment page, reporting, web services, and brand terminal support for payment processing.

Lucrazon advertises this service on its website for a $1795 initial fee, followed by $99 per month. However, the compensation plan material reviewed states a fee of $1000 per month until early 2014.

The Lucrazon compensation plan largely involves affiliates purchasing up to 15 "positions," each costing $1000, for a total of up to $15,000. If an affiliate signs up a third-party merchant, they earn 50% of the processing fees Lucrazon charges that merchant. The company also pays a daily return on investment for all $1000 positions affiliates purchase. It does not specify a minimum maturity period for these returns.