LiveGood is under investigation for being a pyramid scheme in New Zealand.
The Commerce Commission has honed in on LiveGood promotion across Hawke’s Bay, a region on the east coast of New Zealand’s north island.
As per a
March 12th press-release announcing the Commerce Commissions investigation
;
Commission Deputy Chair Anne Callinan says the scheme, which promotes an ‘affiliate compensation plan’, carries the hallmarks of a pyramid scheme – scams designed so individuals primarily make money through the continuous recruitment of others, rather than through the sale of genuine products or services.
Callinan stressed that the Commerce Commission’s investigation was “in its early stages”.
The Commission notes the scheme has relatively low-cost joining fees, meaning many participants have multiple memberships.
We would encourage anyone who has come across the scheme to exercise caution and seek advice before investing into it.
LiveGood is a US MLM company founded by Ben Glinsky.
BehindMLM
reviewed LiveGood
in August 2022. LiveGood’s MLM business model sees it charge $9.95 a month for access to discounted supplements. Access to the MLM opportunity is $40 on top of that.
Primarily based on how LiveGood has been promoted (notwithstanding the Commerce Commission noting promoters “have multiple memberships”), is the majority of $9.95 memberships are purchased by LiveGood promoters.
In essence LiveGood’s pyramid scheme can be distilled down to paying $40 and then $9.95 a month. Recruitment of others drives commissions, creating a closed-loop of defacto promoter recruitment.
In other words, a classic MLM pyramid scheme wherein nothing is sold to retail customers.
To date, LiveGood has never publicly disclosed the ratio of $9.95 monthly memberships held by promoters.
As of February 2026, SimilarWeb was tracking ~219,000 monthly LiveGood website visits.
Top sources of LiveGood website traffic across the same period were the US (59%), Ecuador (9%), the UK (6%), Canada (4%) and South Africa (4%).
🤖 Quick Answer
Is LiveGood under investigation as a pyramid scheme in New Zealand?Yes. New Zealand's Commerce Commission announced an investigation into LiveGood on March 12, focusing on promotional activity across the Hawke's Bay region. Deputy Chair Anne Callinan stated the affiliate compensation plan carries hallmarks of a pyramid scheme, where income derives primarily from recruiting participants rather than selling genuine products or services.
What are the hallmarks of a pyramid scheme according to New Zealand's Commerce Commission?
The Commerce Commission defines pyramid schemes as structures in which participants primarily generate income through the continuous recruitment of new members rather than through the sale of legitimate products or services. These schemes are classified as scams under New Zealand consumer protection law and fall within the Commission's regulatory enforcement authority.
Why did the Commerce Commission target LiveGood promotion in Hawke's Bay, New Zealand?
The Commerce Commission identified concentrated LiveGood promotional activity across Hawke's Bay
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