Gary Raser established Limu in 2004, a Florida-based health and wellness multi-level marketing company. Raser, who serves as CEO and President, previously built a career as a network marketing distributor. He founded Limu with the stated goal of creating better futures for families.

Raser's journey into network marketing began roughly 25 years ago. He claims "a guy" called him daily, inviting him to meetings until he finally attended one and became "hooked." Despite early success, Raser reported disappointment with MLM companies frequently altering compensation plans to favor executive staff over distributors. His wife suggested he start his own company as a result.

In November 2008, Raser co-founded Dynamic Essentials with Kevin Jones. Nature's Bounty Inc. (NBTY) bought Dynamic Essentials by the end of 2009. NBTY, an American manufacturer, distributes vitamins and nutritional supplements under many third-party brands globally. Dynamic Essentials continued operating as an independent MLM company, functioning as an NBTY subsidiary. Its main product was a seaweed extract called "Royal Tongan Limu."

The Federal Trade Commission issued a warning to Dynamic Essentials in 2002. The FTC cited the company's marketing material, which claimed Royal Tongan Limu "was clinically proven to cure, prevent, or treat a range of diseases and disorders such as allergies, diabetes, cancer, and Alzheimer's disease." Dynamic Essentials failed to adequately respond to this warning. The regulator abruptly shut the company down in 2003. Facing seizure of its product inventory, Dynamic Essentials instead chose to "voluntarily destroy its inventory of bottles of Royal Tongan Limu, along with the product's related literature and materials."

NBTY had its own history with FTC violations. The agency had previously cited NBTY in 1995 for "falsely or without substantiation (advertising) that its products promoted weight loss, increased muscle mass, decreased body fat, promoted hair growth, prevented premature hair loss, lowered cholesterol, and prevented arthritis." That 1995 action against NBTY resulted in a $250,000 consumer redress payment and a settlement order. Under the order's terms, NBTY agreed not to make unsubstantiated claims about any dietary supplement. It also agreed not to misrepresent the results or conclusions of any test, study, research article, or other scientific data. The FTC later used Dynamic Essentials' shutdown as evidence that NBTY had breached the terms of its 1995 order.