ScamTelegraph reports that Liberty League has banned its associates from advertising specific dollar amounts or using the word 'potential' in marketing materials. This directive, issued during a recent Summit Advisor Mastermind call, is believed to be a response to escalating advertising complaints and rejections from major publishers, particularly in Australia.
Liberty League has implemented a new policy prohibiting its associates from using specific dollar amounts or the word 'potential' when advertising income. This comprehensive ban, originating from the company's internal compliance department, applies across all marketing channels, including online, offline, and verbal communications. Associates are now explicitly forbidden from making claims such as "EARN $500,000 in your first year" or "earn a potential $100,000 CEO income in your first month."
The company has not publicly stated the reasons for this policy shift, which comes after eight years of operation in the US and two in Australia. However, industry observers speculate the change is a direct response to a growing number of advertising complaints and the significant discrepancy between advertised income opportunities and actual associate earnings. Reports indicate that approximately 85% of associates earn less than $35,000 annually, making broad, high-income advertisements potentially misleading.
This internal compliance measure follows a period of increasing resistance from various publishers in Australia. Platforms such as Seek and Craigslist have prohibited business opportunity advertisements, while eBay disallows 'marketing or pyramid programs' or 'listing no item' in its policies. Facebook communicated to an associate on July 29, 2009, that it does not condone "this style of business," citing a lack of specificity on the associate's website regarding the offerings. Similarly, Seek.com advised an associate on March 17, 2009, that it no longer lists home-based business opportunities, after monitoring them for 12 months due to issues with incorrect category listings. Despite these rejections, Liberty League itself has provided associates with advertising copy, including deceptive "job looking" styles, designed to reduce the chance of being pulled.
Despite these new directives, evidence suggests some prominent associates in the Australian Liberty League market continue to disregard the updated guidelines. For instance, Sixfigurechicks.com explicitly states, "Therefore your annual income can potentially become your monthly income," on its 'opportunity' page. The website's name itself, 'Six Figure Chicks,' implicitly suggests a specific income level. Rachel Oliver's UXL.com.au also features a FAQ section that promises, "Your first year potential is massive given you do EXACTLY what I say and follow the system." Furthermore, UXL.com.au appears to violate section 8.2 of Liberty League’s compliance code, which prohibits the use of "no selling," by prominently advertising "No Cold Calling or Selling" on its homepage, despite the company being involved in direct selling.
What specific advertising restrictions has Liberty League implemented?
Liberty League has prohibited its associates from using precise dollar amounts and the word "potential" in any marketing materials. This comprehensive ban covers all forms of advertising, including online content, offline print, and verbal communications, as directed by the company's internal compliance department.
Why has Liberty League banned certain income-related advertising claims?
While no official public explanation has been provided, the ban is widely speculated to address a surge in advertising complaints and scrutiny from various publishers. The move likely aims to mitigate the misrepresentation of income potential, especially given that a significant majority of associates report earnings far below the high figures often advertised.
How does this new ban impact Liberty League associates' marketing strategies?
Associates are now required to revise all promotional content to remove any specific earnings figures or statements implying potential income. This necessitates a fundamental shift in their marketing approaches, demanding adherence to the updated compliance guidelines across all platforms where they advertise Liberty League opportunities.