Jusuru’s $250 a month collagen juice has found a new home, following the announcement of an acquisition by Modere.

As per a January 18th
press-release
issued by Modere’s parent company, Z Capital Partners LLC;

The addition of Jusuru to Modere will accelerate the international expansion of Jusuru’s award-winning Collagen/HA Matrix Technology and fuel future Modere health, wellness and personal care products.

Alexa estimates show a sharp decline in traffic to the Jusuru website throughout the fourth quarter of 2016.

BehindMLM
reviewed Jusuru
back in 2012 and had a hard time swallowing the viability of its $66 a liter collagen juice.

Jusuru will become the new Modere Collagen Sciences division, and will be led by Jusuru’s co-founder and President Asma Ishaq. During the gradual integration process, both companies’ businesses will continue to operate as usual.

At the recommended dosage, consumption of Jusuru’s Life Blend beverage came to about $250 a month.

BehindMLM
reviewed Modere
in 2014 and found the business model focused heavily on affiliate autoship recruitment.

Start Right:  When joining you’ll want to (a) purchase the Builder Collection (or $300 point order) for $399, and (b) set up your monthly SmartShip of at least $100 points.

This will allow you earn from the entire Modere Compensation Plan, including Promoter, Builder and Leader Shares from the Revenue Sharing Pool.

With the
FTC’s recent MLM guidelines on autoship recruitment
, this business model might be a problem for Jusuru going forward.

🤖 Quick Answer

What was Jusuru and who acquired it?
Jusuru was a network marketing company specializing in collagen-based nutritional products, particularly its flagship $250 monthly collagen juice. In January 2017, it was acquired by Modere through its parent company Z Capital Partners LLC, becoming Modere's new Collagen Sciences division under co-founder Asma Ishaq's leadership.

Why did Z Capital Partners acquire Jusuru?
The acquisition aimed to accelerate Jusuru's international expansion and leverage its proprietary Collagen/HA Matrix Technology. Modere intended to integrate Jusuru's technology into future health, wellness, and personal care product lines, strengthening its portfolio in the nutritional supplements sector.

What challenges did Jusuru face before the acquisition?
Jusuru experienced significant traffic decline to its website during the fourth quarter of 2016, according to

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