A few months ago we
reviewed Jeff Long’s Luvv opportunity
.

Initial reception appears to have been lukewarm. Alexa statistics for the Luvv website show a brief spike in interest followed by a steady decline.

Now Long is marketing what he’s calling his “inner circle”, through which he’s announced Luvv tokens.

From the sounds of it the Luvv token is going to be a cookie-cutter ERC20 token.

Long (right) states its intended use will be through the “Luvv ecosystem”, although as I understand it none of that is up and running yet.

In the meantime Long is asking for $100/$200 a month or $1000 a year in inner circle fees.

In addition to Luvv tokens ($200 = 100,000 and $1000 = 1,000,000 in case you were wondering), Long’s inner circle members are put into “profit rotator”.

A profit rotator is basically a queue of people (inner circle members), who receive money on transactions within Luvv and various other businesses Long is touting.

When a transaction occurs, the person at the top of the queue gets paid and is cycled to the back of the queue. The next transaction pays the person now at the top of the queue.

They then get bumped back and so on and so forth.

In addition to Luvv, Long touts CryptoAdix, BetaGroops and Heather App as upcoming business launches.

CryptoAdix
is live and promises members can earn cryptocurrency by “checking out offers” delivered via a Telegram bot.

The nature of the offers are not disclosed.

BetaGroops
 sounds like a KickStarter/GoFundMe clone, with messaging.

A Saas platform that would allow product creators to create and manage a list of beta users who help fund , test & perfect their ideas to prepare for launch to the public!

Not available until Q1 2019.

Heather App
sounds interesting in concept but I’m not convinced it’s something people would pay money for.

An online & mobile app to assist you in managing the everyday agreements you make with others and that they make with you!

Paying a fee to hold either yourself or someone else accountable?

What happens if someone else tries to hold me accountable through Heather and I just ignore it?

Hi there. The person you tried to hold accountable didn’t do what you wanted them to.

Sorry, there’s actually nothing we can do about that. Thanks for your money tho.

Like I said, I can see it working as a novelty app but not a serious money-making business.

With Luvv tokens being generated on demand at little to no cost by Long, naturally they’re integrated into each of the above business in one way or another.

Which brings us to the headline of this article.

To fit the definition of a security, Luvv tokens would have to be sold on the expectation they’ll passively increase in value – thus paying a ROI to investors.

Here’s how Long himself touts that exact concept in an inner circle marketing video;

You will be able to sell your tokens to other new members looking to purchase tokens once we go live.

So in this way you can monetize the tokens.

As you can see, th

🤖 Quick Answer

What is the Luvv token announced by Jeff Long?
The Luvv token is an ERC20 cryptocurrency token promoted through Jeff Long's "inner circle" membership program. Members pay monthly or annual fees ($100-$200 monthly or $1,000 yearly) to receive token allocations ranging from 100,000 to 1,000,000 tokens, depending on subscription tier. The token's intended use within the Luvv ecosystem remains underdeveloped.

What concerns exist regarding Luvv token offerings?
The Luvv token appears to function as an unregistered security, raising regulatory concerns. Jeff Long solicits membership fees tied to token distribution without apparent regulatory compliance. Additionally, the underlying Luvv ecosystem infrastructure remains non-operational, while participants are enrolled in profit-sharing mechanisms, resembling multilevel marketing structures.

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