Paul Rice of Devon, UK, launched Infinity Money Line, a recruitment scheme charging $25 plus a $2.75 admin fee. The company's domain, infinitydownline.com, is registered to Rice, though no ownership details appear on the official website itself.
Rice previously operated Wealth Cash Maker, a similar recruitment fraud that surfaced in early April. That venture collapsed within a month, failing to sustain new member recruitment. Infinity Money Line appears to replicate this model, using the same digital inventory with an altered compensation plan.
Infinity Money Line promotes "high quality download internet products." These consist of outdated marketing e-books and Private Label Rights articles, materials typically holding little to no market value. The products play no role in the compensation structure or how members earn money.
The scheme employs a 1-up cash gifting system. Members recruit others to make "purchases" at price points of $25, $50, $100, $275, and $550. A member's first sale at any level passes directly to their upline. Subsequent first sales generated by their direct recruits, and by those recruits' own referrals, then pass up to the member. An option exists to bypass passing up the initial external sale, but this requires the member to make the purchase themselves, effectively still passing up the commission.
This system reduces the product's value to zero, making the entire operation a cash gifting game. New participants join, pay fees, and 100% of this money circulates among existing members. The system becomes unsustainable when new recruitment ceases, causing it to collapse. While a member can earn multiple 1-up commissions from a single recruit, new members lack incentive to buy at higher levels beyond the income opportunity itself. Many members attempt to earn their higher-level buy-ins solely from $25 1-up commissions.
The lack of genuine product value means the scheme relies entirely on a continuous influx of new participants to pay existing ones.