Hong Kong police have launched an investigation into Better Living Global Marketing (BLGM) and two other investment schemes. This action follows reports that Nepali residents in Hong Kong invested an estimated RS 2 billion ($20,756,000 USD) into the companies.

Better Living Global Marketing (BLGM), launched in August 2012, operates an affiliate-funded 99-day return-on-investment model. This structure mimics the Zeek Rewards penny auction Ponzi scheme. New participant funds are used to pay existing investors, often disguised as purchases of penny auction bids. Hong Kong authorities had previously not acknowledged the growing issue of online Ponzi fraud originating from the city.

An eKantipur report detailed the situation, focusing on Hong Kong-based Nepalis and the companies KaChing Holdings, RSE Bid, and Better Living Global Marketing. The Hong Kong Police Commercial Crime Bureau initiated its investigation into these companies. Police have asked victims to provide details of their investments.

The three companies, while seemingly unrelated, have all seen their investment schemes collapse. RSE Bid collected an estimated HK$7 million (around Rs 86.6 million) from 300 Nepali members. The proprietor of RSE Bid is currently in police custody and has stated an inability to repay the money.

Better Living and KaChing remain operational but are described as crisis-ridden. Better Living began operations about eighteen months ago, while KaChing was established nine months ago. ScamTelegraph has received ongoing reports of BLGM failing to pay affiliates for several months.

Thousands of Chinese citizens have also invested in these companies. This widespread impact suggests authorities will need to confront the problem directly. Suspicious online businesses frequently use Hong Kong as a hub for their payment processing needs, often simply referencing "China" in their operations. The RSE Bid proprietor's inability to repay funds leaves 300 Nepali members without their estimated HK$7 million.