Herbalife faced a May 15, 2017 deadline to implement a new compensation plan, mandated by a $200 million settlement with the Federal Trade Commission. By that date, the company's public platforms offered no details on the required changes, raising questions about compliance with the federal order.
The July 15, 2016 settlement order gave Herbalife ten months to overhaul its payment structure. The mandate specifically required the company to accurately track genuine retail sales activity. It also prohibited paying affiliates based solely on the recruitment of new members who then purchased Herbalife products.
As of May 15, a visit to Herbalife's official website yielded no information about a revised compensation plan. Any links on company sites that previously pointed to existing compensation plans returned 404 "not found" errors. This lack of public disclosure suggests either a quiet rollout or a failure to meet the federal deadline.
This absence of information fuels speculation that a retail-centric model might prove unsustainable for Herbalife's U.S. operations. The company had maintained before the FTC settlement that it possessed little to no data on actual retail sales figures. This lack of tracking retail activity was a key point in the FTC's findings, which concluded Herbalife operated as a pyramid scheme where commissions primarily derived from distributor recruitment rather than genuine product sales to end consumers.
Michael Johnson, Herbalife's CEO for thirteen years, announced his departure last November. He is scheduled to step down in June, a month after the compensation plan deadline. Johnson had vigorously defended Herbalife against pyramid scheme allegations throughout the FTC litigation, even as the company navigated the federal investigation.
Johnson, who was America's highest-paid CEO in 2011, reportedly had complete access to Herbalife's internal sales reports. His exit, especially its timing, implies a recognition of the significant challenges posed by the required operational changes. Company executives understand the difficulty of shifting to a genuine retail model when such a foundation may not exist.
News broke May 17 that Herbalife's top executive in China also abruptly left the company. This unnamed executive had served for ten years. And between May 9 and May 15, several other Herbalife executives sold their entire stakes in the company.
Factset data and Form 4 filings, which document insider sales, confirm these transactions. A senior vice president for China and several other senior executives for many regions where the company does business, including North America, were among those who liquidated their holdings. These sales occurred in the week leading up to the FTC's deadline for the new compensation plan.
The coordinated exits and stock sales by senior leadership coincide directly with the FTC deadline. These actions paint a clear picture of internal concerns regarding Herbalife's ability to generate sufficient retail sales under the new regulatory framework, casting doubt on the company's immediate future operations.
