Go Fun Rewards has officially launched, removing its "prelaunch" notice from its website in recent weeks. The company, which lists a California address, operates in the revenue-sharing multi-level marketing (MLM) niche, specifically focusing on penny auctions.

Go Fun Rewards first appeared as an MLM penny auction startup in mid-2012. Randy Williams served as its President at that time. Williams recently left Go Fun Rewards to join JubiRev, another MLM venture.

Neither JubiRev, Williams, nor Go Fun Rewards has publicly commented on Williams' departure. Sources suggest ongoing disagreements between Williams, some top Go Fun Rewards affiliates, and eAdGear's Chinese-based management caused the split.

eAdGear provides the operational backend for Go Fun Rewards and owns the company. Go Fun Rewards describes eAdGear as a "$100 million plus debt free company" on its website. eAdGear previously ran the now-defunct eAdBid penny auction, which is the origin of Go Fun Rewards' focus on penny auctions.

The Go Fun Rewards website provides no information about its current leadership. Similarly, eAdGear's website lacks specific details on who runs that operation. However, affiliate discussions point to Glen Jensen as Williams' replacement.

Glen Jensen's first MLM venture was Synergy Worldwide, a nutrition company, which he started in 1999. Jensen sold Synergy in 2000 but remained company President for several years before resigning.

Jensen returned to the MLM industry in late 2004, launching Agel Enterprises, an MLM nutritional supplements firm. Jensen states he was removed as Agel's CEO in 2010 due to a "hostile takeover."

Jensen detailed the situation, explaining a Venture Capital company took a minority share in 2005 to finance Agel's growth. He paid them back 100% in June 2007. Agel continued to grow, from $8 million per month in August to $12.5 million in September 2007, indicating an increase from $100 million to $150 million annually. Jensen stated he teamed up with the Venture Capital company again, but they wanted him to slow Agel's growth. He considered this a "very bad decision." Jensen concluded that venture capitalists often have minimal understanding of the Network Marketing industry.