Rick Maike, CEO of Infinity 2 Global, rebranded the company as Global1Entertainment. This change followed a business model combining recruitment commissions with revenue-sharing. The original model, introduced in September 2013, faced scrutiny for its reliance on new investments and the incorporation of global gambling revenue, a structure many saw as designed to recycle funds among affiliates.

Revenue-sharing programs typically require a constant influx of new affiliates to provide funds for existing members. Affiliates often invested thousands of dollars into I2G, driven by implied promises of returns exceeding 100%. This occurred despite a lack of explicit payout guarantees on amount or frequency. A customer option was usually attached to the scheme. This option, however, delivered little significant revenue, leaving the company to shuffle new affiliate money to pay out others.

Such a system operates as a Ponzi scheme. When these revenue-sharing operations run out of new money, they either collapse or, like I2G, attempt a relaunch under a new name. Maike explained the name change in a G1E promotional video. "The name change was very simple, we wanted to do something that put us into the entertainment world," he stated. He added, "Infinity2Global was a great name, but Global1Entertainment is an incredibly good name."

Maike continued, "We wanted to do something that set us in the entertainment world, so when people looked at it they said, 'oh, it's an entertainment company.'" He claimed the old name confused people, while the new one "clarifies it for everyone. And it's a name that people can remember." The rebranding occurred amidst unstated pressures, including what the company described as "Chinese backers breathing down his neck."

Maike had described future plans for Infinity2Global in February. He spoke of an "incredible product that's coming out in February that is going to change how people do their own music videos." He claimed the technology could "literally sync the voice, the music and the video all together and give you an incredible caliber video that you'd be proud to show your family and friends." Competitions were planned, allowing "fans out their vote on what's the most exciting one. And uh give prizes and just have a lot of fun with it."

Maike called this "netfun marketing, it's not network marketing." He envisioned a "long-term opportunity" to become a "global entertainment brand." This brand would encompass "everything you can imagine in online gaming, including games that people play, not to win money, but games that people play just for fun. Where you can participate against other people around the world." The new entity, Global1Entertainment, aimed to move beyond the recruitment-heavy past into a future focused on non-monetary online gaming and user-generated content.