Pedro Fort is named on the Fort Ad Pays website as its owner. His LinkedIn profile places him in Colombia, the likely operational hub for the enterprise. The company's domain registration lists a Spanish address that appears fabricated, complete with a fake street and city.
Fort's LinkedIn also identifies him as the CEO of "MLM Shop." Fort Ad Pays uses the "mlmshop.net" domain name-servers. MLM Shop began in 2013; its domain was registered anonymously on November 15th of that year.
Visiting the MLM Shop website without a referral link shows a US address in Florida. A banner on the site proclaims "Business Shop," suggesting the operation uses multiple names or has rebranded. Research into MLM Shop's compensation plan reveals it is a declining Ponzi scheme. Affiliates invest up to $50,000 in "packs," with the company promising over 100% returns within 30 days. The slowdown in new investment for MLM Shop likely spurred the creation of Fort Ad Pays.
Fort Ad Pays offers no actual products or services for sale. Affiliates can only market membership in Fort Ad Pays itself. After signing up, members can purchase "ad credit-packs" ranging from $1 to $300. Each pack includes advertising credits usable on the Fort Ad Pays website.
The Fort Ad Pays compensation plan promises substantial returns. A $1 investment yields $3 (300% ROI). A $10 investment returns $12 (120% ROI). For $50, affiliates receive $75 (150% ROI). A $100 investment is slated to return $180 (180% ROI), and a $300 investment promises $630 (210% ROI).
Affiliates must view a set number of company ads daily to receive these payouts. This daily viewing requirement can be bypassed for an extra fee. Referral commissions are paid on invested funds from recruited affiliates, extending down five levels. Level 1 recruits earn 8%, level 2 earns 4%, level 3 earns 2%, level 4 earns 1%, and level 5 earns 5%.
Joining Fort Ad Pays is free, but free members only collect referral fees. Full participation requires an investment between $1 and $300.
With no retail customers and no products to sell, 100% of the money entering Fort Ad Pays comes from its affiliates. This means commission payouts and ROI promises are funded solely by new investments. The operation functions as a classic Ponzi scheme, paying early investors with money from later ones. The scheme is unsustainable and destined to collapse once recruitment slows.