“Results not typical”.
For a number of years this disclaimer has been plastered on Empower Network marketing material.
Rather than serve as an actual disclaimer though, instead it’s used as a liability waiver. Or at least that’s the intention.
And it’s not just rogue affiliates doing it either, Empower Network corporate
mandate
the disclaimer be used:
It’s okay to make income claims as long as they are true and properly disclaimed.
A step in the right direction is proper disclosures. We need to advise consumers and prospects of the average earnings of our affiliates.
A statement like, “Results Not Typical. For average earnings, click HERE” (with an active link to the Empower Network Income Disclosure Statement).
So basically as long as you do the above, you can pretty much publish whatever you want.
Well, almost.
Lee McKenna seems to have signed up with Empower Network in early 2014. Prior to that he was hocking digital product on ClickBank.
Perusal of McKenna’s Empower Network blog reveals an initial post made in July 2014. Most of the recent content on the blog is SEO spam focused on Downton Abbey keyword stuffing.
Downton Abbey is a relatively well-known British drama series.
As part of his offsite marketing efforts for Empower Network, McKenna was involved in
Vick Strizheus’ Big Idea Mastermind
.
Basically a marketing course that teaches you to fake it till you make it.
And so fake it till he made it McKenna did, which eventually attracted the attention not of Empower Network’s compliance department, but rather authorities in the UK.
A fraudster who convinced his victims he was an ‘internet millionaire’ using films he made in sprawling mansions and expensive cars was actually running a scam from a terraced house in Middlesbrough.
Lee McKenna promised that for a £2,000 sign-up fee, his followers would earn up to £1,000 a day using the tips in his promotional videos.
Teesside Crown Court heard McKenna posted videos of private jets and foreign villas and boasted of an extensive property portfolio to convince his victims that he was a high-flying businessman.
He even visited a large property which was for sale and asked to film a video tour ‘to show his fiancee’.
He then passed the house off as his own and even returned when the occupants were out to photograph himself on the driveway with a Bentley.
McKenna – described as ‘aggressive, arrogant and unhelpful’ by prosecutor Joanne Kidd – promised to pass on techniques explaining how to set up a website to exploit social network marketing.
But the results never materialised and instead he tried to pressure customers into spending even more money on other ventures such as ‘Yournetbiz’, ‘Substantial Success’, the ‘Empower Network’ and ‘BigIdea Mastermind’.
Perusal of McKenna’s Facebook profile suggests a large amount of content may have been removed, with the last text post made on the 3rd of February, 2014:
Is Lee McKenna a scammer? I think NOT.
Always remember haters have
🤖 Quick Answer
What happened to the Empower Network affiliate involved in fraud charges?An Empower Network affiliate was jailed for fraud, highlighting enforcement actions against deceptive income claims within the network marketing company's affiliate program.
What disclaimer did Empower Network use on marketing materials?
Empower Network prominently displayed "Results not typical" on marketing materials, intended as a liability waiver rather than genuine disclaimer for income claim substantiation.
What disclosure policy did Empower Network recommend for affiliates?
Empower Network mandated affiliates include disclaimers with active links to income disclosure statements when making earnings claims, ensuring consumers access average affiliate earnings data.
Why are disclaimers important in network marketing income claims?
Disclaimers protect consumers by clarifying that advertised results are exceptional cases and directing prospects to verifiable income data, preventing misleading earnings representations.
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