BehindMLM last checked in on Dubli back in 2019.

Following
tens of millions in losses
over the years, five out of parent company Ominto’s board members
resigned
in mid 2018.

A year later it was revealed the SEC had been investigating the company for securities fraud. Ominto
settled the allegations
.

Dubli founder Michael Hansen stayed on, desperate to keep the business going.

Over the following years, amid record online spending due to global lockdowns, Dubli drifted into obscurity.

The business recently popped up on my radar, but not as Dubli.

Dubli now goes by SaveMate, and today we’re revisiting the MLM opportunity for a status update.

A visit to Dubli’s website domain is supposed to automatically redirect to SaveMate’s website. That functionality wasn’t working.

Dubli isn’t mentioned anywhere on SaveMate’s website. Neither is parent company Ominto.

SaveMate’s website social links are… a bit odd:

SaveMate’s YouTube link points to Dubli’s YouTube channel, which hasn’t been updated in 5 years.

SaveMate’s Instagram link takes you to the account of “savemate.de”. The profile hasn’t been updated in 4 and a half years and the domain is no longer active.

SaveMate’s Pinterest link takes you to an abandoned Ominto SaveMate branded profile.

SaveMate’s Twitter link points to what appears to be a personal profile of some random person.

And SaveMate’s FaceBook profile points to a non-existent page.

Hmm.

Clicking on the “about us” section of SaveMate’s website reveals a marketing pitch. 
Who owns SaveMate is not disclosed anywhere on the website.

In the footer of SaveMate’s website we learn “SaveMate is a registered Trademark of MAD Rewards Ltd.”

Mad Rewards operates from its own website domain. It appears to be a white label cashback platform:

Grow your customer base worldwide with your very own branded MAD REWARDS Cash Back site

Other than a corporate address in Dubai, who owns or runs Mad Rewards is also not disclosed.

I don’t know what exactly Dubli has been up to since securities fraud, but Dubai is the
MLM crime capital of the world
.

Any MLM company representing ties to Dubai instantly raises a red flag.

Beyond that, Mad Rewards is a dead end. If you visited SaveMate’s website, other than the abandoned YouTube channel link, you’d have no idea it’s Dubli rebranded. And you’d certainly have no idea who’s running the company.

An MLM company being a faceless corporation is not a good look.

Armed with knowledge of Michael Hansen’s ownership of Dubli and Ominto, a Google search led me to this FaceBook page:

Ominto appears to now be operating as “E-ntrepreneur”.

Founded in 2003, e-ntrepreneur is a global marketing company that offers people from all walks of life the opportunity to build a career or second-income business by generating earnings from the products and services that people buy online every day.

However you’re supposed to pronounce E-ntrepreneur, it’s not a great name.

A visit to E-ntrepreneur’s website (the n

🤖 Quick Answer

What happened to Dubli's parent company Ominto following financial losses?
Following tens of millions in losses, five out of Ominto's board members resigned in mid-2018. Subsequently, the SEC investigated the company for securities fraud, resulting in a settlement of the allegations against the organization.

How did Dubli's business situation evolve after 2019?
After 2019, amid increased online spending during global lockdowns, Dubli gradually faded from public attention and eventually rebranded itself as SaveMate, attempting to maintain operations under a new corporate identity and market presence.

What technical issue was identified with Dubli's domain transition?
The automatic redirect functionality from Dubli's original website domain to SaveMate's new website was not functioning properly, preventing seamless user migration between the two online platforms and domains.

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