When I first read doTerra’s response to baseless medical claims about its Immortelle oil blend, I was pleased to see them denouncing the claims.

…then I realised that’s not what they were doing. doTerra was just covering its ass.

Sometime last week, Canadian doTerra distributor Samantha Lotus held an online class.

Tickets were $11, and Lotus claimed attendees would be taught how “to see clearly again”.

As
reported by The Daily Beast
on September 10th;

Lotus is offering her tens of thousands of social media followers the chance to throw away their glasses and heal the “spiritual, emotional, mental and physical reasons” behind their bad eyesight, according to an Instagram post.

Mallory, a Canadian anti-MLM content creator, paid the $11 asking price and
attended Lotus’ class
.

Mallory breaks down Lotus’ class but, in a nutshell, Lotus puts shortsightedness down to “diet and nutrition, lifestyle factors, mind-body connection, environmental considerations, detoxification and conflict”.

Rebecca Watson, owner of Skepchick,
provided context to Lotus’ claims in a YouTube video
.

TL;DR: The claims have been around for over a hundred years and, of course, have been
thoroughly debunked
.

The MLM connection to Lotus’ class, which Mallory claims pocketed her around five thousand dollars, ties into doTerra’s Immortelle essential oil blend.

doTerra markets Immortelle as an oil blend that “reduce(s) the appearance of fine lines and wrinkles and promote(s) visibly healthy-looking skin.”

Standard anti-aging personal care claims that you can find attached to countless products from countless manufacturers.

Where things get sketchy is doTerra distributors promoting Immortelle as an eyesight improver.

Citing Lotus’ class, Mallory reached out to doTerra on Twitter. This prompted doTerra’s response, as quoted earlier;

While our products can be used to promote a healthier lifestyle and achieve certain wellness benefits, they cannot be used or marketed as capable of preventing, treating, or curing any disease or symptoms associated with a disease.

What doTerra 
doesn’t
do is categorically state “Our Immortelle oil blend 
does not improve eyesight. Stop making these baseless and illegal medical claims
“.

It
sounds
like that’s what doTerra is saying but when you read it over again, they’re just stating 
marketing
Immortelle with medical claims is illegal. They don’t touch on the claims themselves, and this is a problem.

It took me all of twenty minutes to find examples of doTerra distributors’ Immortelle claims, 
dating back to at least 2013.

These examples are all publicly available…

…meaning if I could find them so could doTerra.

God knows the level of misinformation that is being spread behind closed doors.

As you can see, the claims are all similar.

Immortelle is touted as an eyesight improver, which is medically baseless and illegal as per the FTC Act.

In a
Twitter thread
dated September 10th, Mallory claims Lotus began harassing her

🤖 Quick Answer

What claims did doTerra distributor Samantha Lotus make about Immortelle oil?
Samantha Lotus, a Canadian doTerra distributor, conducted an online class promoting Immortelle oil blend, claiming it could help attendees "see clearly again" and heal spiritual, emotional, mental, and physical causes of poor eyesight, encouraging participants to discard corrective glasses.

How did doTerra respond to these medical claims?
doTerra issued a response denouncing the claims made by Lotus; however, critics argued the response was primarily defensive in nature, designed to protect the company's liability rather than genuinely addressing the serious medical misrepresentations promoted by its distributor.

What was the cost and reach of Lotus' promotional class?
The online class charged eleven dollars per ticket and was marketed to Lotus' substantial social media following of tens of thousands of people through Instagram and other platforms.

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