Just shy of a week ago, Alex Morton announced he was leaving Vemma.

Morton’s departure has raised eyebrows, mostly due to previous statements made by Morton on the topic of company loyalty.

As per one such sentiment Morton (right with Vemma CEO, BK Boreyko) made a few months ago;

When times got tough last year and some negative things hit us (Vemma), I close (sic) easily turned my back, taken an enormous fat check & dipped.

Like a lot of the “leaders” who I view as cowards, betrayal, weak ass little children, excuse making degenerates, who leave companies for greener pastures when 99% it’s not even green, they’re just blind.

If there’s a legit reason to leave, I respect it. But most of the time is a blame game cry baby party.

Some people out there need to lookup the word loyalty in the dictionary and understand you don’t bite the hand that’s fed you & your family for years.

A few days after Morton announced he was leaving Vemma, it was then revealed he’d signed on with Jeunesse.

We could explore why Morton might have left Vemma and what that might mean for them, but why bother when Morton himself is not willing to discuss the matter:

Nothing to me is more important than family. Many of you can relate. I was raised in a family with a core set of values & beliefs.

One of those values is called “Always Taking The High Road.”

When relationships end, whether business or personal, emotions are high. There can be hostility, sadness, anger, frustration & mass confusion between people. Eventually the dust settles, everyone’s emotions taper off & everything blows over.

Rather than addressing the issues, Morton instead appears content to ignore them and hope that everything eventually “blows over”.

Fair enough. Doesn’t sound very leadership like to me but each to their own.

Vemma CEO and Founder BK Boreyko’s initial response to Morton’s decision appears to be that of surprise.

I am just stunned that people would not want to spend the rest of their career with me.

If you’re a leader and you want to leave all you have to do is… y’know cuz I never want to wish anybody anything but success.

But if you’re… one of the things you 
don’t
want to do if you’re a leader is you don’t want to have a career with me, earn millions of dollars for your family and… and you don’t call me, you don’t text me, you don’t return my calls, you don’t give me any heads up.

You send your resignation in at five-thirty after office hours. You do an opportunity meeting a couple of hours later for another company…

That is just not the way to do things.

Unfortunately for Boreyko and Vemma what’s done is done. And so this article isn’t so much about Vemma as it is Morton’s signing with Jeunesse, in a deal that was obviously cut while he was still in and actively promoting Vemma.

That deal? 
That’s
what people following Morton’s move to Jeunesse should be focusing on and asking questions about.

Jeunesse have a history of cutting secret backroom deals with high-profile

🤖 Quick Answer

Did Alex Morton leave Vemma for another MLM opportunity?
Alex Morton announced his departure from Vemma after several years with the company. His exit generated significant attention due to previous public statements emphasizing company loyalty and criticizing leaders who abandoned organizations for financial incentives or perceived better opportunities.

What were Morton's prior statements on company loyalty?
Morton had previously stated he would not abandon Vemma despite difficulties, criticizing leaders who left companies for financial gain as "cowards" and "degenerates." He expressed that legitimate reasons justified departures, but most transitions were driven by self-interest rather than principle.

Why did Morton's departure raise eyebrows within the industry?
The timing and circumstances of Morton's exit appeared contradictory to his publicly documented statements about remaining loyal during challenging periods. His departure suggested a potential shift in his position regarding organizational commitment and personal opportunity evaluation.

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