Yesterday longtime BehindMLM reader GlimDropper
shared a Nui update
with us.

Through Nui International, Darren Olayan was offering 12 month crypto investment contracts.

Following a
$595,000 securities fraud fine from Utah
in late 2020, Olayan had been laying low.

Having abandoned his social media in December 2017 as multiple regulators launched investigations into Nui, Olayan had returned in mid January…

…to push NFTs. Hmm.

I ran a quick search on a connection between Nui and NFTs and turned up nothing. While I wasn’t able to confirm Nui International was still operating as an MLM company, I felt the new investment plans GlimDropper had shared warranted, at the very least, a review update.

And so I queued Nui for an update and proceeded to move onto putting together a review.

…but it bugged me. Why had Olayan returned to social media after two years to bang on about NFTs, when Nui wasn’t offering any?

It was here I fell down the rabbit hole of Olayan moving his Nui Ponzi scheme to Brazil.

While Nui itself isn’t offering NFTs (at least not directly and not yet), in June 2021 Darren Olayan registered the domain (“bitmobb.biz”).

There, among other things, Olayan is marketing himself as a “crypto coach” and “Blockchain Entrepreneur and Business Consultant”.

Naturally, jumping on the NFT hype bandwagon is part of the pitch.

As far as I’m aware, NFTs are just a marketing tool to Olayan.

What NFTs provided me was a springboard into Olayan’s current business operations. There’s a lot to unpack here so I’ll first provide a list of every company and entity I came across.

Below the list we’ll go through them one by one, followed by a conclusion on why any of this matters.

The Darren Olayan crypto rabbit hole as of May 2022

BitMOBB

DoMoreLLC

Symatri

Illuminex

Bitcoin Car Money

Kala Cup

Nui and Nui International

KLA Invest

Naka Games

Yes Bank

BitMOBB

BitMOBB operates from “bitmobb.biz”. The MOBB part of the name is an acronym for “My Own Borderless Banking”.

This is a reference to crypto ATMs, which is a throwback to the old KALA ATM marketing schtick from 2020:

Other than that BitMOBB functions as a blog for Olayan to market himself and his various schemes on.

Do More Consulting

Do More Consulting is linked off Olayan’s BitMOBB website as “DoMoreLLC”.

Do More Consulting was launched in 2019 and operated from “domorell.com”. That website domain has since been abandoned.

Do More Consulting itself was short-lived. The company’s official FaceBook page was created in February 2019, only to be abandoned a few months later in May.

In late 2021 Olayan made two video posts to the page, sharing videos he’d uploaded to the recently renamed “BitMobb – Blockchain, Crypto & NFT community” YouTube channel.

As of December 2021, Do More Consulting has been abandoned again.

Symatri

Symatri is the shell company Darren Olayan launches his crypto schemes through. This
began with Kala Coin (KALA)
back in 2017.

Today Symatri refers to Ol

🤖 Quick Answer

Who is Darren Olayan and what is his connection to Nui International?
Darren Olayan is the operator behind Nui International, a company offering 12-month cryptocurrency investment contracts. After receiving a $595,000 securities fraud fine from Utah in late 2020, Olayan resumed promotional activities in January, shifting focus toward NFT investments while maintaining association with Nui.

What regulatory actions have been taken against Nui International?
Multiple regulators launched investigations into Nui International beginning in December 2017, prompting Olayan to abandon his social media presence. Subsequently, Utah authorities imposed a $595,000 securities fraud fine against Olayan in late 2020 for his involvement with the scheme.

How did Darren Olayan attempt to rebrand Nui International?
Following the regulatory scrutiny and fine, Olayan pivoted

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