Cruz Ramirez, known as the "Mexican Marketer," launched Big Mulah in April 2012, operating from Texas. The company website provides no ownership details, but domain registration records for 'bigmulah.com,' registered March 13, 2012, list Ramirez as the owner.
Ramirez has a history with several recruitment-based schemes. In 2010, he started "The Dollartribe," a social network that quickly failed. He also promoted Ricochet Riches, a defunct Ponzi scheme, through his now-inactive MRUVME Marketing brand.
Ramirez also advocated for Wazzub, a search portal that missed launch and payment deadlines. Records show Ramirez promoted recruitment opportunities dating back to 2008, including the "3900 Income" program.
Ramirez wrote of his internet marketing career, "My name is Cruz Ramirez I am from Texas and I have been online since 2001. My main goal from day one was to use my PC to make money and my journey has taken me around the internet world like a ball in a pinball machine, I bounced from program to program and business to business spending money and never making money."
Big Mulah offers no retailable products or services. Members pay a $15 fee and receive advertising credits to use on an in-house network displayed on the company website.
The Big Mulah compensation plan uses two 2x3 matrices, named Gold and Silver. A 2x3 matrix places a member at the top with two legs, each branching out into two more, totaling six positions. Once these six positions fill, either through personal recruitment or upline efforts, Big Mulah pays a commission.
Entry into the Silver Matrix costs $15. Once all six positions are filled, Big Mulah pays a $5 commission. Cycling out of the Silver Matrix also provides a new entry position back into a Silver Matrix and one entry into a Gold Matrix.
The Gold Matrix functions identically. Six member positions must fill before a payout. Big Mulah's Gold Matrix pays $130, and members receive two new Silver Matrix entries. Big Mulah also offers recruitment commissions to existing members. "My main goal from day one was to use my PC to make money," Ramirez wrote, "and my journey has taken me around the internet world like a ball in a pinball machine, I bounced from program to program and business to business spending money and never making money."