BehindMLM
reviewed Basic Reset
late last year in December. The compensation plan looked good and the products fit their purpose, but what caught our eye were medical claims and testimonials published on the Basic Reset website.

Further research revealed Basic Reset affiliates making all sorts of claims in their own marketing material.

We highlighted this as a potential red-flag, as historically the FDA frown upon such claims in MLM advertising. Regardless of whether an MLM company or its affiliates make the claims, it is usually the MLM company who attracts the attention of the FDA.

Following publication of our review last December, the FDA purportedly paid Basic Reset a visit.

The FDA visit was discussed in a Basic Reset corporate call recently hosted on March 3rd. As reported by affiliate Randy Steen, you’re not going to believe the outcome.
Basic Reset owner Fred Kaufman wasn’t on the call himself, with Steen explaining

[9:50] right now he’s in his car, driving to the airport post office with orders of Vibrant.

Nonetheless Steen takes it upon himself to “talk about what he (Kaufman) was going to talk about”.

After briefly gushing about the earning potential and products in Basic Reset, Steen goes on to address concerns about non FDA approved medical claims on the Basic Reset website.

[16:56] I wanna tell you about something that Fred was gunna tell you about. And I want you to all pay close attention to this.

[17:08] I want you to really pay close attention to this because folks, this is probably one of the largest, most exiting things you’re ever gunna hear about in this industry.

[17:40] What you always hear about in this industry is something that people worry about all the time.

They’re afraid that somebody’s gunna say something out there, or somebody’s gunna do something, or the company’s going to have some printed material that doesn’t look quite right… and they’re really concerned that there’s an organization called the FDA, (who) is gunna come in and shut the company down.

As a matter of fact, the FDA and the FTC just recently did go in and shut down a company and almost ruined the company.

Steen goes on to reference the
FTC’s recent shutting down of Vemma
, which the regulator alleges is a $200 million dollar pyramid scheme.

The FDA took no part in the action, so I’m not sure why Steen claims they were involved.

[18:29] Not too long ago there was some riffraff out there about some fellow that’s got a website out there called “Behind the MLM news”.

And he said he looked at our company. He said, “Boy, this Basic Reset is quite a company.”

As a matter of fact he went so far as to say that he looked at everything and he couldn’t see
anything
wrong except maybe one thing.

Because of our testimonies that are on our website he thought, “Well, maybe they could run the risk of being shut down by the Food and Drug Administration”.

Well let me tell you something, while you were all working today… or yesterday, let’s put i

🤖 Quick Answer

What regulatory concerns did BehindMLM identify regarding Basic Reset's marketing practices?
BehindMLM's December review highlighted medical claims and testimonials on Basic Reset's website and affiliate marketing materials as potential red flags. The FDA historically scrutinizes such health claims in MLM advertising, typically holding the parent company responsible regardless of affiliate origins.

How did regulatory authorities respond to Basic Reset's marketing claims?
Following BehindMLM's publication in December, the FDA reportedly conducted an inspection visit to Basic Reset. This regulatory action was subsequently discussed during a Basic Reset corporate conference call held on March 3rd.

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