Although they’ve framed it as a merger, by all appearances Ariix looks to have acquired NuCerity on March 5th.

As per an announcement on Ariix’s website;

On March 5, 2018, ARIIX, an international opportunity company that promotes healthy, toxin-free living announced its merger with NuCerity, a Houston, Texas-based network marketing company.

This partnership formed due to different market strengths and the opportunity those strengths presented for the representatives, along with strong projected sales figures.

Of the two companies Ariix definitely appears stronger, as reflected in sales revenue ($178% million vs. $35 million in 2017) and website traffic.

NuCerity had a brief spike in interest in early 2017, before mostly dropping off completely for the rest of the year and into 2018.

According to Ariix’s announcement;

The NuCerity products will be brought under the ARIIX House of Brands and will be available as the registration process completes in each market.

Currently, ARIIX is officially open in 17 markets, and the merger with NuCerity will allow for at least two more immediate market openings in 2018.

Ariix’s merger with NuCerity marks its second major acquisition over the last few years.

In early 2016
Ariix acquired Asantae
for an undisclosed amount.

🤖 Quick Answer

What was the nature of the business combination between Ariix and NuCerity in March 2018?

On March 5, 2018, Ariix, an international opportunity company promoting toxin-free living, announced a merger with NuCerity, a Houston-based network marketing firm. Despite being formally described as a merger, the transaction appeared to constitute an acquisition, given Ariix's significantly larger financial position, with 2017 revenues of $178 million compared to NuCerity's $35 million.

What were the stated reasons for the Ariix-NuCerity merger?

The partnership was established to leverage the complementary market strengths of both companies and capitalize on the opportunities presented by their combined capabilities. The transaction was supported by strong projected sales figures and intended to benefit the representatives of both organizations through enhanced market positioning and expanded business opportunities.

**What was Nu

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