AloeVeritas launched in the US in late 2017 and operates in the nutritional supplement and personal care MLM niches.

The company is based out of Texas and is headed up by AloeVeritas founder and CEO, Chris Hardy.

Hardy’s AloeVeritas’ corporate bio states he’s

an expert in global operations and aloe vera. He spent 8 years on the Board of Directors for the International Aloe Vera Science Council, was elected by his peers to be the President of the IASC in 2009, serving as the Chairman of the Board in 2011-2012.

As per Hardy’s LinkedIn profile, he’s also the CEO of HW&B Enterprises.

HW&B Enterprises seems to be an umbrella corp for AV Europe GmbH (Germany) and Aloe Veritas SE Asia.

AloeVeritas appears to have
initially launched as a German MLM company
in 2016. That doesn’t seem to have gone anywhere though.

I couldn’t find a record of AloeVeritas in south-east Asia, so either that also flopped or is still in the planning stages.

AloeVeritas’ 2017 entry into the US market caught the attention of Nerium International (now
Neora
).

In a lawsuit filed on October 30th, 2017, Nerium alleged

AloeVeritas has little, if any, name recognition in the United States. Nor does it have any track record of success selling cosmetic products.

So AloeVeritas instead decided to hijack Nerium’s product names, Nerium’s product packaging, and Nerium’s track record of success, stating on its website that it has launched a “New Nerium,” and that the “bestselling day and night creams” are “better than ever!”

Worse yet, AloeVeritas has even attempted to hijack the science that proves the effectiveness of Nerium’s products, copying the results of a clinical study from Nerium’s website and suggesting to consumers that its products yield the same results.

All of this is false.

As of June 2018 AloeVeritas was still defending the matter. The case however appears to have been confidentially settled between June and early August 2018.

On the surface AloeVeritas appears to have dropped any reference to Nerium in their products and marketing.

Before launching AloeVeritas in the US, Chris Hardy was Vice President of World Manufacturing at
Forever Living Products
(2005-2013).

Perhaps not so surprisingly, Forever Living Products is also an aloe vera focused company.

Read on for a full review of the AloeVeritas MLM opportunity.

AloeVeritas Products

As the company name suggests, AloeVeritas markets a range of aloe vera themed supplements and personal care products.

In his AloeVeritas corporate bio, Chris Hardy claims he has

come to learn of the incredible health benefits derived from drinking pure, natural aloe vera gel taken directly from the inner leaf of the plant.

I have witnessed remarkable examples of the power of the aloe plant, experiences that have virtually taken my breath away.

Our mission is to make aloe vera and all its healing powers accessible to everyone as nature intended.

Our gentle processing methods and carefully chosen packaging enable us

🤖 Quick Answer

What is AloeVeritas and when did it launch in the United States?
AloeVeritas is a multilevel marketing company specializing in nutritional supplements and personal care products derived from aloe vera. The company launched in the United States in late 2017, though it had previously operated as a German MLM company starting in 2016.

Who is the founder and CEO of AloeVeritas?
Chris Hardy founded AloeVeritas and serves as its Chief Executive Officer. According to the company's corporate biography, Hardy is recognized as an expert in global operations and aloe vera, with extensive experience in the industry spanning multiple decades and leadership roles.

What is Chris Hardy's background in the aloe vera industry?
Chris Hardy served eight years on the Board of Directors for the International Aloe Vera Science Council. He was elected President of the IASC in 2009 and subsequently served as Chairman of the

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